Uniqlo Case Analysis

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Operational Strength: SPA Model Retail refers to the process of selling consumer goods and services through multiple channel of distributions. UNIQLO is well known as the top retail brand with a fast retailing system in Japan. It was the first Japanese company to establish SPA (Specialty store retailer of Private label Apparel) model. (Clash of the Fashion Titans: Gap Inc vs Fast Retailing, 2014) SPA is a business model that integrates the entire clothes making process from design and production to final sale. This business model enables the company to effectively link the customers and productions together. By establishing this model, UNIQLO fully participate in the entire process of product (design) planning, production, logistics and sales. The word “participate” here does not meant that they done the entire process on they own like other SPAs such as ZARA, instead, they outsource. UNIQLO outsources its production to partner factories in emerging countries such as China, Vietnam, Bangladesh and Indonesia for its low-cost production. (Narita, 2015) In addition, the company actively collaborate with famous designers in around 2004 to overcome the situation where they strive to make clothes that was suitable for varieties of people. The collaboration enables UNIQLO to market all variety of customers and excellence in design while firmly maintaining its affordability as well. (Kinashi, 2011) By this mean, they are fully participated rather than fully owned. UNIQLO manages

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