Introduction Uniqlo, which is a globally familiar apparel company, focuses on providing quality and basic clothes while keeping lowest prices simultaneously (Uniqlo, 2016). It has an ambition of being a world-class clothing retail enterprise, and then capturing a place in the market of China is a crucial step. For it is still developing in China, this report will evaluate its brand’s marketing strategies through SWOT analysis and giving my recommendations by using PESTEL model. Evaluation: SWOT
validate significant involvement of Product, Place, Price, Promotion and People element in the 7Ps of marketing mix. The functions from 7Ps of marketing mix have proved as a strengthening factor for marketing strategy in the case of new fashion brand, UNIQLO located in Sydney. This case clarifies the relationship between marketing strategy and brand building of the service provider. Therefore, recommendations will properly show how to approach an effective marketing strategy. The observations from this
Summary The main objective of this paper is to explore the concept of agile supply chain and to determine the link between agile supply chain and competitive advantage. The 21st century has led to increase in global competition and customer demands, with higher levels of turbulence and volatility in the mar- ket place. Businesses, economics and political environments are increasingly subjected to unex- pected shocks and discontinuities. As a result of these uncertainties, organisations today are
Case #3 Louis Vuitton: The environment and market description will be developed following the model of the SWOT analysis, except for the Strengths and Weaknesses part which will not be included in this description. To begin with, MarketLine (2015) provides an insight into both opportunities and threats that affect Louis Vuitton’s expansion strategy. Regarding the opportunities, Louis Vuitton has been recently facing an increasing demand for luxury goods in Asia, especially in China and India; and
Starting a small analysis of the categories listed, the first is the industry context where the main question here is how industry expansion takes place, how a business can affect its trade and what changes can cause. As Porter said the structure here can be rotten keen on
Competitive Analysis Overview of Fashion Industry The fashion industry is a product of the modern age. Prior to the mid-19th century, virtually all clothing was handmade specifically for individuals, either at home or commissioned from dressmakers and tailors. By the beginning of the 20th century – with the rise of new technologies such as the sewing machine, the rise of global capitalism, the development of the factory production line, and the proliferation of retail outlets such as department
1. Introduction Swatch is a Swiss brand of the most successful, competitive and largest wristwatch maker in the world of its parent company, The Swatch Group which currently owns 19 famous watch brands, such as Omega, Tissot and Breguet (Pattati, 2014). Due to its high quality and innovative design, Swatch watches are not only just casual watches but also a cult collector’s item in the world. Additionally, they also have series of watches for every season, every special occasion and every event.