Uniqlo Competitive Forces
The first competitive force is the threat of new entrants, which explains how easy it is for companies to enter an industry. Since this market is not fully developed yet, UNIQLO have to establish a first-mover advantage. UNIQLO’s business is categorized into fast fashion brands, which mean their business competitors would be H&M, ZARA, GAP, Forever21 and PRIMARK. Those companies do not have such product like HEATTECH now. However, UNIQLO should be aware that this market is easier for other fast fashion companies to enter. According to Parissa Haghirian, today’s fashion culture is very fast and reactive. Companies such as H&M and Zara are quick to copy any mini-fad that emerges. Thus, other fast fashion companies are easy to enter heat-retaining …show more content…
UNIQLO is relying 100 percent for HEATTECH production on Toray. Toray is world-class textile manufacture, and as it written on History of UNIQLO, strategic business partnership is established between UNIQLO and Toray in 2006. It seems Toray have strong power as a suppliers. However, considering a circumstance of Toray’s business it is not necessary true. Before 2006, Toray was struggling for their competitors in China and Taiwan. Those companies were producing in very cheap price, so that it was very difficult to compete with their product price. To fix the problem they challenged for finding a buyer partner who can sell clothes with grate add-value price, then UNIQLO became their partner, and Toray’s sales are directly influenced our buying. UNIQLO relies 100 percent on Toray’s production, but at same time Toray relies on our buying. Therefore power of suppliers is …show more content…
UNIQLO’s competitors in this market would be sports garment companies such as Nike, Under Armor, and Adidas. They are offering functional warm retaining inner clothes. UNIQLO should aware of their technological development and marketing, but competitive rivalry is moderate. Those sports companies inner wear are specified for people who do spots, so that it is not made for daily use. For example thickness and weight are very different. HEATTECH is more thin and light and comfortable. Moreover, sports companies offer the product at around EUR70, while UNIQLO offers HEATTECH around
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