Uniqlo Vs Zara Case Study

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1.0 Companies Profile Generally, most fashion have followed a similar model for decades where retailers continue to look for new fashion trends around the globe (LeClaire, 2012). UNIQLO and Zara are both international clothing retailers with over 1,000 stores located worldwide where these two organisations both have comparative markets but apply different business strategies and business models oh how to manage their distribution of product lines. Aside from that, these companies additionally have different approaches to their ownership of materials, sourcing of manufacturing and treatment of supporting brands. 1.1 UNIQLO UNIQLO is a Japanese casual wear designer, manufacturer and retailer which is a wholly owned subsidiary of Fast Retailing Co. Ltd. Founded in the late 1940s in Japan by Tadashi Yani where it was initially a small division of a larger Japanese men’s clothing retailer (SucessStory, 2016). UNIQLO controls all parts of generation, from the improvement stage to retail. From its beginnings as a little Japanese menswear chain, trailed by huge achievement. UNIQLO owned by parent company is a current Japanese organisation that moves the world to dress casually offering attire for men and women of any age. UNIQLO is a modern Japanese company that inspires the world to dress casual which UNIQLO comes from the words ‘unique’ and ‘clothing’ which are simple and clever. UNIQLO provides high quality, innovative, functional and basic casual clothes at affordable prices

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