Similarities Between Zara And Uniqlo

1.0 Companies Profile

Generally, most fashion have followed a similar model for decades where retailers continue to look for new fashion trends around the globe (LeClaire, 2012). UNIQLO and Zara are both international clothing retailers with over 1,000 stores located worldwide where these two organisations both have comparative markets but apply different business strategies and business models oh how to manage their distribution of product lines. Aside from that, these companies additionally have different approaches to their ownership of materials, sourcing of manufacturing and treatment of supporting brands.

1.1 UNIQLO

UNIQLO is a Japanese casual wear designer, manufacturer and retailer which is a wholly owned subsidiary of Fast Retailing Co. Ltd. Founded in the late 1940s in Japan by Tadashi Yani where it was initially a small division of a larger Japanese men’s clothing retailer (SucessStory, 2016). UNIQLO controls all parts of generation, from the improvement stage to retail. From its beginnings as a little Japanese menswear chain, trailed by huge achievement. UNIQLO owned by parent company is a current Japanese organisation that moves the world to dress casually offering attire for men and women of any age.

Through market division, organisation can recognise and build up alternate way to deal with the potential target market more proficiently and well with products and services that fits a consumer needs. UNIQLO target market incorporates both sexes and focuses on young consumer ranging from new-born children to adults. Apart from that, UNIQLO also target to low pay buyer, such as; students, teenagers, parents shopping for their kids also for buyers who lives in urban situation who is basically searching for apparel at an inexpensive price. UNIQLO target market can be divided into three segments; behavioural, demographic and