Unique Brand

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Definition of a Brand A brand is an emotional and physiological relationship a firm has with a customer, strong brands inspires thoughts, feeling and sometimes-physiological reactions from a customer. A brand is a wellspring of a guarantee to its customers. It promises important separated profits. It does so not just to place itself into the buy attention set, however considerably all the more critically, to be the brand browsed that buy thought set.(Lynn B Upshaw 1995) The Branding Strategies Exist in Three Types a) Unique Brand If a company sells only one product and succeeds in becoming the leader, the product should be able to be distinguished from other products so that there will not be imitations of the product to take advantage of…show more content…
A company that deals in multiple products gives the same name to all the products; for example, Apple. This strategy has an advantage in that if the brand name is already popular and liked by many, then the new products will have an easy way in the market. If one product has given a customer a good experience then he is likely to purchase another product or goods from the same brand. The disadvantage is that if things do not go well and a consumer gets an undesirable experience with one product, then it is likely that a negative attitude will be developed towards the brand name. This will cause a decrease in sales for each and every product which could be disastrous (Macdonald, Emma, K., & Byron M. Sharp,2000). c) Range Brand Strategy Sometimes, neither the unique brand strategy nor the corporate brand strategy can work and be successful. A hybrid of the two strategies is formed instead. This is the range brand strategy. For instance, if one runs a company which is doing extremely well, and has been successful for a long time, he would want to venture into new areas and create distinct brands for the market. This will maintain the good sales due to a good reputation and also due to being unique (Jenkins, H,2006). Brand Awareness Brand awareness can be indicated to as the level of consumers' familiarity with a brand. (Aaker,1991)…show more content…
Many analysts have seen brand awareness as a component that assumes a basic part in consumer’s decision of brand. In(Lin and Chang, 2003), the consequence of their study secured that brand awareness had the most effective impact on purchasers buy decision. (Hoye & brown,1990) as referred to by (Lin and Chang, 2003) their study analyzed the significance of brand awareness in consumers decision making process and they figured out that brand awareness was an essential element. Additionally (Jiang, P. 2004) figured out in his study that brand acknowledgement impacts purchasers decision. From here in this study, is the perception of brand awareness as consisting of brand acknowledgement and top of
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