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Unit 04 Marketing Principles

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Unit 04 – Marketing Principles _ REDO

Task One

1.2 Evaluate the benefits and Costs of a Marketing Orientation

A marketing orientation is a business philosophy whereby a company’s primary focus is about learning the known and undiscovered needs of its customer market and attempting to provide it for them. this generally opposite a product or engineering orientation in which the company’s primary focus is on product research and development.

1. Benefits of marketing orientation

A major advantage with a marketing orientation is that your business is built on addressing the needs of those you serve. If customers want certain features or attributes in your products, you can more quickly learn and react if you have a hand on the pulse of the marketplace. Customer-centric organizations spend significant time researching to get the best understanding of what works and doesn't …show more content…

It can include wholesalers, retailers, distributors and even the internet itself, channels are broken into direct and indirect forms, with a “direct” channel allowing the consumer to buy the good from the manufacturer and an “indirect” channel allowing the consumer to buy the good from a wholesaler or retailer.

Types of Distribution Channel

1. The first channel is the longest in that it includes all four, from producer to the end consumer. The wine and adult beverage industry is a perfect example of this long distribution channel. In this industry, thanks to laws born out of prohibition, a winery cannot sell directly to a retailer. It operates in what is known as the three-tier system, meaning the winery is required by law to first sell its product to a wholesaler, who then sells to a retailer. The retailer, in turn, sells the product to the end

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