Unit 4 P4 Marketing Strategy
Marketing Campaign
-The marketing campaign will be targeted to mainly younger audiences but other people could also be targeted depending on what they desire.
-The method of marketing will include billboards, radio and television commercials, since these are what younger and older audiences listens/watches everyday.
-The radio advertisement will be played on 97.3FM, as it is currently the most popular radio channel at the moment and the advertisement will be played at around 3 pm, as during this time is when usually students get picked up their parents or on the bus home. The ad can also be played at around 5 pm, as this is the main time where adults usually finish work.
-The television commercial will be played on mainly on channels
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