ipl-logo

Unit 6 Business Media Plan

1298 Words6 Pages

Media Plan: - This Company frames an effective media plan for each of its product before and after its launch. The company launches its products by organizing a big event either for their product launches, where the key people of the company present the products, explaining all the features. This event is then followed by a press conference and the press release is circulated on the different channels.
Promotional & Advertising Plan: Promotion can be defined as the communication process adopted by the company in order to aware people about the kind of difference the company’s product can make and how different the product and services are from the competitors. The marketing team knows the importance of promotion and one can easily distinguish …show more content…

Further, the effective branding and strong brand position of the company further leaves no room for the competitors to beat the Apple’s current position in the market. The strong customer relationship, effective after sales services and strong customer loyalty are other factors that make Apple stand apart from its competitors.
Contingency Plan
Internal Risks
In order to keep the research and development process secure, the company should work on secured data centers, which can be only accessed by the key members of the management (Colvin, 2009). Next, the development information on the new products only be provided to the core team and strict regulations should be framed so that breaching of information does not take place. Backup of stored data should be taken as well, so that in case of any emergency, the data can be retrieved in an actual custom (Greenberg, 2013).
External Risks The external risks of the company include hacking the server in order to avail the important information of the company. The natural disaster and any terrorist attack are some additional risks for which the company should be prepared. The data should be stored on cloud servers, which will keep the data safe in any emergency, further, the building should be of the company should be disaster prone and proper security measures should be …show more content…

Apple should focus on its upcoming products like Apple TV, which has not gained much hype yet in order to mark its presence in the new segments. Supplementary, the company should start exploring new geographies, where the company has not marked its presence up till now (Doole, 2012). Through consistently investing in high end technology, the company can attract the existing customers along with new ones from different segments.
Strategies for Market Penetration
The Company should first conduct an extensive market research in the market, where it wants to expand its verticals. After that, the company should analyze the strategies adopted by the competitors for the respective market to place their products. Subsequently, the company should come up with the product, which is able to attract the customers and can provide better user experience than the existing ones.
Strategies for Market

Show More
Related

  • Nt1310 Unit Six Business Plan

    949 Words  | 4 Pages

    Instructional Plan Engage, Connect, and Launch: Engage: Say, “I know everyone here knows what a square and a rectangle are, but do you know the difference? These are two more 2 dimensional shapes that we’re going to talk about today.” Connect: Say, “Today we’re going to look at squares and rectangles and find out what is different between them because they both look like boxes, right? In fact, I’m sure everyone has received gifts that came in a square and a rectangle shaped box.”

    Read More

  • Nt1310 Unit 4 Business Plan

    837 Words  | 4 Pages

    1. The type of business that I envision is a self-contained record production company that produces music for undiscovered and signed talent acts and provide them with artist development music packages to help them gain a recording contract with a major record label. The company will primary function as a recording studio and music publishing company. The business will be in a residential district and will be ideal for bands who want to shut out the world so that they can create their best work. The ideal business transaction for this business would be to enter a production deal with an artist or band and produce their album or create a demo package so that they can shop for a deal with a major label.

    Read More

  • Nt1110 Unit 3

    1424 Words  | 6 Pages

    Having security basically means that the data is safe from unauthorised or unexpected access, modification or deletion of files. Due to the vast majority of files being stored on a form of electronic device in the modern world, it is the job of the company, in this case Tesda, to ensure that access is limited to certain individuals and that they pose no threat to the company. Although there are many ways of accessing this information illegally, Tesda should concentrate on protecting against the most common types like viruses and system failure etc. Ensuring that there is a backup server is essential as this information is what keeps the business running and losing it will have a massive impact on them. Within Tesda, it will be the role of the management to assess who should and shouldn’t be granted access to particular bits of information and whether or not they will have it as read only or being able to edit the document.

    Read More

  • Pathos Vs Apple

    1093 Words  | 5 Pages

    There are types of technology its consumers use on a daily basis such as cell phones. There are two leading phones that are being used which is Apple and Android. These brands are very competitive towards each other. They have almost looked very similar over the years. Both of these brands have drawn people in.

    Read More

  • Apple Watch Case Study

    1267 Words  | 6 Pages

    Abstract The purpose of this assignment is to critically analyze the context of Apple’s new product, ‘The Apple Watch’ and prepare a Marketing Feasibility Study in order to assess the viability of introducing in the new product range into the UAE market place. Data Introduction Apple Inc. is an American multi-billion dollar corporation that internationally produces computer software, cellular devices and consumer electronic products. Items such as the iPod, the iPhone, the Macintosh desktop computers and the iPad are easily recognizable by society.

    Read More

  • Swot Analysis Of Apple Marketing Strategy

    3863 Words  | 16 Pages

    Therefore a marketing strategy is a tool that is used to determine what the customer wants and use the resources available in the organization to meet that need. Apple Inc was incorporated in 1977 and is headquartered in Cupertino, California, USA. They design, manufacture, and market personal computers (Mac), mobile communication (iPhone) and media devices (iPad), and portable digital music players (iPod), and sells related software, services, peripherals, networking solutions, and third-party digital content (iTunes) and applications (App store). All of these are top revenue generating product lines (Hellman, 2014). This report will look at the internal and external environment and current situation at Apple Inc and determine the segmentation, targeting and positioning for their iPad tablet for the Kenyan market.

    Read More

  • Explain How Sustainable Is Apple's Competitive Strategy

    1841 Words  | 8 Pages

    This has given it apple a competitive edge in relation to its rival. They are able to keep their customers up to date with inform of the updates in the existing products and new product innovations. Apple uses a vertical integration strategy that enables it to develop its software and hard ware apps, and own operating system (IOS). This allows apple to have control over all the users that are hard to replicate by its rivals (Meyer, 2012). Brand appeal of apple by

    Read More

  • Apple, Inc.: Organizational Structure Of Apple Inc

    791 Words  | 4 Pages

    Apple’s organizational structure Introduction Attention Getter Apple Inc. is an American multinational corporation, which designs, manufactures and sells personal computers, consumer electronics and software, and provides related services. The company has experienced a tremendous growth since it introduced an iPhone smart phone in 2007, it is considered to be the most successful electronics company in the world. [1] Thesis Statement During the last few years, Apple company has achieved great successes in the electronic domain.

    Read More

  • Case Study Of Apple Inc.'s Diversification Strategy

    1442 Words  | 6 Pages

    has millions of buyers and the company continues to woe more consumers to buy its products. The threat to buyers is not a big concern to Apple Inc. The competition on this area falls on the pricing system and differentiation of products to meet the unique needs of the consumers. The move to differentiate the products of the company aimed at addressing the diverse needs of the consumers (Bergvall-Kareborn and Howcroft 2013, p.280).

    Read More

  • Advantages And Disadvantages Of Henry Mintzberg's Prescriptive Schools Of Strategy

    1331 Words  | 6 Pages

    Firstly, the Boston Consulting Group (BCG) matrix that concentrate the market position of different products. Secondly, the experience curve and the Profit Impact of Market Strategies model which identified a number of strategic variables. Furthermore, competitive advantages model (Porter, 1985) which focus on five different forces in environment of organization, but suit with only stable market. Generic strategy was developed strategies under this school, especially it can identify position in the market. Advantages: -Provide content in a systematic way to the existing way of looking at strategy -Particularly useful in early stage of strategy development, when date is analyzed -This school emphasis on analysis and calculation can be a very strong support to the strategy development process -This strategy suit with big businesses or organization which have ability for operate effective market research in the environment

    Read More

  • Global Competitive Advantages Of Apple Inc

    1312 Words  | 6 Pages

    ACHIEVING GLOBAL COMPETITIVE ADVANTAGE OF APPLE INC. Apple Inc. is an American conglomerate company located in one immeasurable loop, Cupertino, California in the middle of the Silicon Valley. (OPPapers, 2012). Apple is motivated on their designing, developing, innovating new products like the personal computers, other related software products, and the electronic products such as MP3 players and iPods. Apple Inc.’s main products are iMac, iPod, iPhone, iPads and its latest advanced product is iWatch, which is on the edge of creating another revolution after iPhone. Apple Inc. has transformed its image from an inventive computer manufacturer to a fully-fledged consumer 's electronic company.

    Read More

  • Market Segmentation Of Apple

    1346 Words  | 6 Pages

    • Psychographic Segmentation: Most of used the type of segmentation by Apple. Segment users according to their lifestyle. • Product related segmentation: Another major marketing strategy used extensively by the company. Every Apple device is targeted specifically to different groups of consumers and businesses and features in the products are built around their needs.

    Read More

  • Apple Macro Environment Analysis

    1481 Words  | 6 Pages

    4.0 Recommendation to Improve Management of the Macro Environment of Apple Dominating the various manufacturers that Apple serves in while at the same time getting a respectable profit for the shareholders and contributing to the improvement of the guild at large is Apple’s main aim. Referable to the nature of the industry, Apple thus needs to adopt effective recommendations that will insure long term sustainability and improve the macro environment of the organisation.

    Read More

  • Reflection On Strategic Marketing

    917 Words  | 4 Pages

    First, from the beginning of the classes I was able to design and implement marketing/business strategies in particular areas only. After that, I am able to create long-term and mutually beneficial exchange relationships between an entity and the publics with it interact. Moreover, the strategic marketing analysis & planning process such as internal & external situation assessment, strategy formulation, positioning and marketing mix were taught during lessons in detail that integrated my marketing knowledge. And as a result I also became aware with a range of new issue of marketing management and the marketing tactics in particular that were resulted from the product and branding strategy. I found strategic marketing analysis and planning of this project more challenging than

    Read More

  • Critical Success Factors Of Apple

    1185 Words  | 5 Pages

    According to Bullen and Rockart (1981), critical success factor is the significant skills, areas, or actions of a company that contributes to the competitive performance that can make it become successful. The main key success factor of Apple is its core competency, technology. The company that owns the advanced technology may get high revenue and a larger market share when imply this technology in its product or service (Roth & Miller, 1992). Apple has used this core competency to develop many highly functional and usable digital device and software which can develop the loyalty of customers to its brand (Laugesen & Yuan, 2010). For example, many electronics products in the market are use Google’s Android system, while Apple uses its own system, iOS in all of its digital devices (Johnson, et al.,

    Read More

More about Unit 6 Business Media Plan

Open Document