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Unit 8 P4 Business

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Change happens in a business for many reasons, such as internal and external pressure. A helpful way of thinking about the factors influencing change is to use the PEST acronym. This highlights four of the main influences of the operation of a business. Political Economical Social Technological. E.g. an internal change could be introducing 24-hour customer support. The business may have had a number of complaints with regards to their opening hours as they may not be convenient for some customers for e.g. those who work during the business opening hours, so in order to satisfy customers they introduced 24-hour customer support. This has also helped the economy by producing more jobs for people. As for external change a new law could be imposed

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