United Biscuit Case Study

871 Words4 Pages
Introduction of United Business: United Biscuit is a main worldwide biscuit manufacturer. Its baking heritage goes back generations, with numerous recipes went down subsequent to the 1800s. United Biscuit bake some of the best adored sweet and appetizing biscuits and cakes that are household names in their respective markets; supported by a strong culture of innovation to continually develop snack brands. Among its mainstream image names are McVitie's, Penguin, proceed!, McVitie's Jaffa Cakes, Jacob's, Jacob's Cream Crackers, Twiglets, Mini Cheddars and Carr's in the UK, BN, Delacre, Verkade and Sultana in Continental Europe and Haansbro in Nigeria. As a main manufacturer and advertiser United Biscuit own and work 16 assembling…show more content…
These opportunities and threats effects many industries like interest rates, inflation, Macro environmental analysis for Mc Vitie’s Digestives will include the following: Economic trends: The macroeconomic environment analysis will identify trends such as changes in disposable income, interest rates, inflation and unemployment rates. Political trends: The macro political environment analysis will identify changes in the position of politicians take on issues. A current example is a shift towards greener policies in a developed world. Technological trends: The macro technological environment analysis will identify changes in the application of technology. Social environment: This will identify trends in society’s beliefs. Such as for Mc Vitie’s extended brand that is low calorie bread the number of people who will demand this product and this product will be healthy and will provide the right nutrients to the diet conscious people. Legal environment: This is closely linked with the political environment, government tax policies and other restrictions may also be considered before extending the…show more content…
Micro environment should be thoroughly studied by any company deciding upon extending or developing a new product in a new or existing market. For Mc Vitie;s digestives the micro environmental factors will include the following : Customers: Customers are needed by all businesses so they should be (centered oriented) around customers. The firm’s marketing plan should aim to attract and retain customers through products that meet their wants and needs and excellent customer services .Customers for Mc Vitie’s Digestives are the main focus for the company’s extending decision. Employees: Relevant skills and experience is essential among the hired employees. For Mc Vitie’s brand extending strategy traing and employee development play an important role in achieving a competitive edge in the market. As employees will be communicated about the entended brand and they must know about the extended product as they will market the product to their friends and family.
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