United Cereals Case Study: United Cereals

TITLE: UNITED CEREAL EURO BRAND CHALLENGE
CASE BRIEF
INTRODUCTION
United Cereals was established in 1910, having first of its product that included crack wheat and roll oats but with the mounting industry, United cereal started to produce dairy products and beverages. Being a renowned trade name, United cereals is well sentient of all the market strategies and U.C breakfast packages contributed about one third in the whole business. The success behind the organization includes its implementation of past knowledge and molding it with modern ways. The problem faced by United cereal in case of “Euro brand” was targeted with the consumption of fresh fruits along with its pros and cons associated. Its implementation strategies are discussed in the following paper in brief.
2. PROBLEMS IDENTIFIED
United cereals and Lora Brill, as the vice president of European area, was in great trouble while making decisions on whether to launch Euro brand or go for some other option. As per discussion with various personals of the organization and keeping in mind the view points of critiques, she had to re-think about the proposal and all associated problems related to it. Some of problems/important aspects identified were:
1- United cereals faced troubles in case of “Healthy berry crunch” because of the difference in culture and social set up of multiple countries.
2- It was a challenge for United cereals whether to opt its existing strategies and how to adapt trendy ways.
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4- In case of failure, a proper and logical justification had to be put forth by United cereals and Lora Brill.
5- In case of success of brand and brand equity, future forecast had to be done to see at what position would United Cereal see itself in near future 3. A BRIEF DESCRIPTION OF THE