Benneton Swot Analysis
UNITED
COLORS
OF
BENETTON
COMPANY PROFILE
United colors of benneton is the Europe’s largest clothing manufacturing company and world’s largest consumer of wool in the garment sector. The presence united colors of benneton is in 120 countries, having 9 huge factories in different part of the world and having over 5000 sales outlets generating a total turnover of 2.0 billion Euros (net of retail sales). It is a company with a strong Italian character whose style, design expertise and passion are clearly seen in the products of benneton. The development of united colors of Benetton’s commercial organization has been supported by a major programme of investing in megastore which are run by the group, per its plan to control distribution, other
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Today United Colors of Benetton is one the best known brands in the world, with daring campaigns and new innovations and high quality products, with this brand stayed in the top for more than twenty years. Anything done under this brand proved successful from the start. Product mix of united colors of Benetton includes clothing lines, accessories, shoes, baby clothing line. It also include licenses and franchising.
We will focus on ‘Clothing Line’ derived by United Colors of Benetton. These products are designed for young people of all ages, colors, nationalities, with the desire to have more color in their life. These products are very famous around the world for their bright and exceptional
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PRICE
As the customer base is of elite class, the product are usually highly mass production price.
PLACE
United colors of Benetton has over 6000 outlets in 120 countries. They are mainly situated in mall and on the main streets around the town.
PROMOTION
Promotional activities takes place through all three media (print, broadcast, digital).
PACKAGING
Eco friendly materials are used for packing every product of Benetton.
Usually find in bright colored covers.
PEOPLE
People wear different garment of UCB to match with socioeconomic status.
POSITIONING
LUXURIOUS PRODUCT THAT FILL COLORS IN YOUR LIFE. FACTORS THAT INFLUENCED ME TO BUY THIS PRODUCT (UCB CLOTHING)
THE COLORS OF THIS PRODUCT ARE VERY FACENATING. THEY ARE VERY BRIGHT, SO AS A YOUNG PERSON I LIKE TO WEAR BRIGHT COLORS. THE COLOR SHADE THEY PRODUCE IN THE PRODUCT ARE EXCEPTIONS AND UNCOMMON. AND ALSO BECAUSE OF THE COMPANY WHO HELP PEOPLE FOR ALL SOCIAL CAUSE FROM THEIR
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