Companies persuade women that their size is not normal when it actually is. Current ads for certain fashion lines have only a few models with a specific body type: petite. Models with this rare body type are used to mislead women in society to believe that a model’s body is perfectly normal, not theirs. Not only have women noticed that beauty standards are unrealistic in magazines and online, but in real life. Numerous of women have complained to fashion
This idea is a misrepresentation of reality as the average person is not as skinny as those in the fashion industry. This, therefore, leads to eating disorders as people (majority women) want to be as slim and tall as these models in the fashion industry. Body Mutilation - Due to the way the media portrays those in the fashion industry, individuals would go as far as to mutilate their bodies in the form of surgeries that allow them to alter their bodies so that they can meet the beauty standards. Celebrities - Nowadays the media allows anyone to be a celebrity once they break the social norms and earn fame. Not all but a significant amount of these celebrities tend to be drug & alcohol users and addicts, and this behaviour is portrayed in the media towards the rest of the society.
McRobbie highlights an important part of the production of magazines and magazine culture; many women’s magazines advocate feminism in their branding and persona in order to align the magazine’s brand with their target audience; to sell the magazine. This leads to the magazine having dual purposes; on one hand the company has its client’s interests at heart, constantly marketing and promoting (in a magazine’s case) the reader’s ideals and interests, whilst on the other hand ensuring that it earns as much money as possible for its stakeholders – this is outlined by McRobbie – concerning magazines, especially (self-proclaimed) feminist magazines such as Marie Claire, that symbolically objectify and suppress women to sell things (McRobbie, 1999).
For example, women are expected to be thin and graceful and to dress and groom in ways that are stereotypical to women, like wearing dresses and makeup. For example, a study on self-perceptions of physical appearance “indicated that women considered all components of appearance except height to be more important than did men and were more interested in changing their appearance than were men.” (Gender, Gender Role, and Physical Appearance). This shows how women are typically more insecure about how they look and if they fit their stereotypical look that society has created for them or not. On the other hand, men are expected to be tall and muscular. However, in the same research, it stated that “few physical attributes distinguished among the male gender-role groups.” (Gender, Gender Role, and Physical Appearance).
For example, beauty pageants are one of the most degrading forms. If a woman does not meet a certain standard of beauty, then she is seen as less important than others. Beauty pageants encourage people to rate women based on unrealistic standards, which is what we should encourage our corrupted society not to do. If a person is considered beautiful or possesses the qualities that the public eye claims beautiful, they tend to have a certain degree of power as opposed to others, all because society has led us to believe that “beauty” reigns over personality, education, attitude, effort, or any inner qualities of a
For example, women must stop using “the arbitrary power of beauty” (Wollstonecraft 593).Women need to prove that women can reason like men. We are all human and we capable of having the same thoughts. If a man said one statement he would be heard, but if a women says that same exact statement then people may take it the wrong way. Another example is “flowers wilt like women’s beauty” (Wollstonecraft 593). Men need to realize that women don 't always look pretty when they get older.
Women who wear cosmetics usually is said to be low confident of themselves and cosmetics are used to imrove their facial figures. According to Britton (2012) it has been found that cosmetics has a negative effect on a woman’s self esteem, body image and perception of beauty. Brinegar and Weddle 2014) claims that women can be said to has low self esteem if they tend to wear makeup more frequent and with a bigger amount. Britton (2012) also stated that pictures of perfect features of women that has been photo-shopped in advertisements caused the society to built up impossible standard of beauty which cause women to has lower confidence of themselves. In 2008, the YWVA USA reported that women’s obsession towards beauty has led them to has lower self esteem.
We need to be more attentive on developing what’s on the inside and outside also focusing that we are beautiful no matter what. Beauty pageants are not only for young girls getting dolled up but if we think of the negatives, being unhealthy. Many girls work very hard to get their body because for them or the mom, it is important for their body to be perfect. Beauty pageants should be banned because there is a risk of eating disorders. “ A 2005 study revealed that past childhood contestants express higher rates of dissatisfaction with their bodies”,(The Odyssey Online) many of the contestants
Even though feminists of this period viewed his female models as victims, Newton portrayed these women as dominant and strong creatures who were equal to men. These models were often portrayed as femme fatales who were not afraid of their sexuality, but rather embraced their curious and exhibitionistic natures. However, he did not encapsulate himself to one concept, whether it be fashion or sexuality. Portraits of celebrities soon became an important aspect of his work. At first, it was for fashion, but he soon widen his scope by photographing anyone who intrigued him- “artists, actors, film directors, politicians, industrial magnates, the powerful and the charismatic from all spheres.” (Hamiltons,
You would be surprised by how many advertisements that can be found, online, on TV, and even just out in the community. Men and women both struggle with the idea of what is perceived as beautiful. For most women beauty is defined mostly on body size and facial features. Companies are always trying to sell beauty because it is the easiest thing to sell. Women are always trying to “better” themselves to be more beautiful.