In my opinion the author weakens her argument by stating such a thing. Cosmopolitan Magazine is not a magazine on politics etc. It’s a magazine that includes carefree topics. The genre of the magazine is not politics or economics, it is a magazine that includes only female interests. This does not mean that the only interests women have are sex, fashion or makeup.
The majority of modern society’s advertising conveys an oppressive message to American women. In advertisement campaigns, women are typically only considered and marketed as beautiful if they fit a very specific mold that society has created. Women who don’t fit this mold of being feminine, thin, and pretty are shamed and encouraged to change. However, it isn’t just the “ugly” women who are shamed in the media. There is a consistent message that runs throughout advertisements that suggests that women are lesser than men, and that they exist solely for the benefit of men.
Every day women across the globe are bombarded by the appearance of "flawless" and "perfect" celebrities on many media platforms, such as the internet, magazines, and television. As a result, many campaigns have unrealistic for women to embrace their bodies and combat the unrealistic standards of beauty in today's society. The emphasis on such unrealistic standards from media outlets has statistically shown to have a negative impact on women and the way they view themselves when they are compared to societies' depiction of beauty. Unfortunately, unrealistic standards aren’t just promoted by media outlets instead over time they have been embedded in today’s society. For example, Many young girls around the world grow up around Barbies, yet have you ever considered the kind of body image the doll promotes?
The stereotypes of teenage girls through Magazines Media is a part of our everyday lives we tend to scan it, see it, watch it and absorb it into our minds constantly. The majorities of teenage girls across the world are influenced by what the media say 's and publishes. In today’s world, magazines key target is advertising secure products. Teenage magazines are associated with tactical fashion and beauty tips that include many images of beautiful girls to persuade teenage girls to purchase the products they are advertising. Just look at this magazine cover of the popular Teen Vogue where it characterizes classical representations of adolescent girls.
This enforces the targeted audience during the timeframe to use the magazine as the main beauty standard. The model highlights the beauty in her looks, placement and positioning of her body in a suppressive manner. This emphasizes the manner women were to portray, due to male authority over women. This shows that the value of the magazine as it encourages the reader to look at the beauty standard as the social norm. Furthermore, the background vs foreground background flowers evokes a sense of purity, innocence and grace emphasising how women were expected to display conservative and high standards of morality.
Many of these standards are meant for women. They range from what women wear all the way to their main purpose in society. Not only can they be dangerous, it can be a downfall in society’s advancement. Because women are criticized daily by society’s unrealistic standards and gender bias, women cannot freely express themselves. Women are constantly pressured by the unrealistic beauty standards society has set for them.
I’m sure in the last months you have come across Cosmopolitan magazines, at your hairdressers, at your doctors’ waiting rooms or even in your homes. Have you noticed anything disturbing? Have you noticed their constant stereotyping of women? Well, I have. As a fervent reader of Cosmopolitan Magazine, I want to draw your attention today to gender stereotypes and the especially feminine stereotypes that this magazine has been reinforcing over the years.
In the highly emancipated and globally inter-connected that world we live in, there are as many voluble admirers as there are severe detractors for the prolific use of sexuality and nudity in expressing the image of women in fashion photography. No medium blurs the margins between creativity and insult as finely as the medium of fashion photography. The portrayal of women, with focus on every bit of their body and selves, has been at the core of fashion photography for significant decades now. Opinions range from vituperative to pure admiration at this obsessive engagement with portrayal of women. To understand this imagery today, it’s interesting to travel to yesterday to know how it began and evolved – both the celebration and objectification
Most women’s magazine showed 10 times as many as diet food and products as compared to men. In general, research has shown while the promotion of diet food and products increases, the female body ideal sizes from mass media decreases. The media doesn't just adore the thin ideal, they also highlight its importance and significance of the general appearances. The media culture discourages women by holding them as a prisoner to an unachievable beauty standard (Spettigue & Henderson, 2004). Moreover, the media representation of women and men in the US is very “restrictive” and is a possible factor in rising desire to be thin in women.
Media is influential on the development of adolescent females. Media portrays the female image and adolescent females adhere to this image. The different medial views adolescent girls adhere to are magazines, television, and the Internet. Each form of media has adolescent girls questioning their body images. According to Slater and Tiggemann (2015), “media’s constant focus on female bodies and body parts seamlessly aligns viewers with an implicit sexualizing gaze” (p.377).