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Unreasonable People Character Analysis

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INTRODUCTION “The reasonable man adapts himself to the world; the unreasonable man persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man." - George Bernard Shaw In 2008, this quote from Irish playwright George Bernard Shaw becomes an inspiration of the book The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World for its title. The book is written by today’s two leading social entrepreneurs John Elkington and Pamela Hartigan and published by Harvard Business Review Press in Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts. In this book, you will discover how “Unreasonable People” which are the environmental entrepreneurs and social entrepreneurs are changing the existing industries, business models and value chain. In that way it creates fast-growing market and shows catalyzed social change around the world. By understanding different entrepreneurs through their stories, mindset and strategies you may know what will be the future market opportunities. This book reveals new breed of entrepreneurs’, how unreasonable they have been in building their enterprises, shaping risks and opportunities for the upcoming years, and what will be the next generation of leaders will learn and realize from them. THE POWER OF UNREASONABLE PEOPLE: MAIN POINTS The Unreasonable People and Their Characteristics Why do they call “Unreasonable People” if in the first place they are

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