Men and women of all ages could be an ideal sample. Consumers care about their style and think that influences their life. The company can become famous by many social media outlets such as web page, Facebook, Instagram and Twitter. Everyone uses that kind of media and can get informed about new products, discounts and competitions of winning Uniqlo’s products. Except for media, Uniqlo can take advantage of the popularity and influence of Dutch or other famous people from the athletic and artistic field.
The features and design offered are customised for every modern online apparel business that goes online with this theme in use. Some of its standard features include typography, a mobile-friendly and responsive design and a product grid that is dynamic in nature. 13. The Flow This crisp and clean Shopify theme features a unique homepage grid for promotion of the newly introduced products. The banners on its homepage lead to the other pages of the site.
Augmented reality and experiential marketing: Augmented reality interactive technologyusing image interactivity techniquesprovides such unique benefits and experiential values to the consumers that it leads to enhance their willingness to use or to interact with this technology again and again (Fiore et al., 2005).Experiential value enables companies and large retailers to develop and maintain sustainable relationships between consumers and brands. This experiential value has four basic types such as playfulness, excellent services provided to consumers, return which consumers get on their effort, resources and time they put and aesthetics (Mathwicket al., 2001).Augmented reality and potential variables are the provision of Information about
The company designs marketing mix which are product, price, place and promotion. The company also hire and train more knowledgeable staff to serve their customers. They work hard to increase sales and promote its superior products such as publishing catalogues and having advertisements. This can help communicating the chosen position to target market. They also maintain their position with consistent performance and information.
By inviting famous celebrities or bloggers arranging a DIY or designing jewelry class or competition open to the public where they could make their own jewelry. Where the best design would win a price. This would evoke social awareness among people and even the press could be invited which would give a high media coverage and help promote the brand to attract different kinds of customers. Luk fook could also Cross-over with a local Cartoon Character or publish a Mascot to promote its brand. Mcdull, a famous Hong Kong cartoon character can be used by producing comic series or cartoons about Luk Fook jewelries.
ALDI provides their customers with high quality products to gain the trust of the customer. Some of the products they sell are well-known products that have won awards around the world. ALDI also has their exclusive brand, liveGfree, which also produces a variety of award-winning products. Moreover, ALDI offers a double guarantee in order for the customers to replace the product and receive a refund for any unsatisfied products. The well-known products and the good relationship with the suppliers become their strong force to compete with other companies.
Social media is the highest chance to promote the company or business worldwide such as promoting it in YouTube , live update and even advertisement in all social media. Besides that, most of the famous brand such as McDonalds and even KFC also spread their business through social networking. People are usually interested in purchasing a products through how they commercial it. Other than that through social media, the person can gather more information about customers sentiment and also can run real-time reports about their brand and business. According to Internet Marketing : Integrating Online and Offline Strategies written by Mary Lou Roberts, Debra Zahay, in 2014 shows that 17.2% of spending share of total media advertising worldwide are from online advertising.
Customers were infused with an idea that whenever they wish to buy any apparel, footwear or any other fashion and lifestyle item, they should think of Myntra first. Offering great deals, exclusive sale offer for the day, coupons etc., which enables customer ends up buying the product at Myntra when finds product at reasonable rates. Marketing Strategy - Tie-ups with celebrities through associations with movies and events as they represent fashion sense. Conclusion: Myntra’s aims to provide a hassle free and enjoyable shopping experience to its shoppers across the country with the widest range of brands and products has paved off, making it the number one fashion e-commerce store in
Beside that, Maxis had good investor relation and innovative solution to keep maintaining and achieved their company vision. Maxis have their vision, mission, promised that need to be achieved which they admired are really being for excellence. Maxis might want to be an organization respected for perfection. They were thought to get the perfections, many strategies were discussed to make sure their services are long longer in their industries. By getting attractiveness through their investors, efficient employee towards the task and they way they solved the problem already made investors trust Maxis and having a good collaboration between Maxis and investors which in domestic or