Upin Marketing Strategy

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PART 2: Marketing Strategy: Upin and Ipin
Background of the Upin and Ipin Company Production
Most Malaysian know and was heard the word “Upin & Ipin”. Upin & Ipin was popular and successful in animation series. This successful contributed to the popularity brand made by Malaysia, gaining attention and interest by the social media space. Upin & Ipin company is named Les’ Copaque Production Sdn. Bhd. Why Les’s Copague? It’s mean “last chance” and come from malay term last kopek used in a popular card game. The company was incorporated in December 2005. Burhanuddin Md Radzi is a Managing Director, who has a broad experience in Oil & Gas business. He decides to producing high quality 3D animation with local images but has global appeal. Les' Copaque office is located at Section 13, Shah Alam.
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Promotion
The company use a lot promotion strategy like discount, premium pricing and contest. Sometimes there are discount for the product sales. For example, Upin and Ipin fancy pencil 12 pieces for RM2.90, price before is RM4.20. premium – The company used the premium pricing strategy. Spend RM50 and above in will free upin & ipin T-shirt. They also organized Contest for Foto Creativiy KFC Upin & Ipin to attracting people. This enhance participant involved become Upin & Ipin supported.

d. Place
The Upin & Ipin company select the place for them to sell the product carefully. For example, the Upin & Ipin company select Melaka Wonderland Sdn. Bhd and Kedai Makan Upin & Ipin Mydin Jasin that are allocate at Melaka as their dealers and strongly supports them. The dealers keep an interior of Upin & Ipin company product, promote them to potential buyers. By doing so, the Upin & Ipin product can be sell out more successfully. Upin & Ipin company also expose their products to customer through their dealers in different places, in different state of Malaysia. Value-Added Product
1)A COMPLETE PACKAGE OF SMART PEN UPIN IPIN
With every buying of PAKEJ LENGKAP SMART PEN UPIN

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