Urban Outfitters Executive Summary
Urban Outfitters, Inc. Executive Summary Urban Outfitters, Inc. is a lifestyle specialty retail company that operates in two segments, Retail and Wholesale. The company serves its customers directly through retail stores, websites, mobile applications, catalogs, and customer contact centers (street report). The Urban Outfitters stores offer women 's and men 's fashion apparel, intimates, footwear, beauty and accessories, active wear and gear, and electronics, as well as an eclectic mix of apartment wares and gifts to young adults aged 18 to 28(street report). Urban Outfitters emphasis is on creativity. The organizations goal is to offer a product assortment and an environment so compelling and distinctive that the customer feels an
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