Urban Outfitters Mission Statement

History

Originally an entrepreneur class project, Urban Outfitters is a lifestyle and apparel retailer founded by Richard Hayne and Scott Belair in Philadelphia, Pennsylvania, in 1970. Urban Outfitters' mission is to "create unique retail experiences with an eye toward creativity and a singular focus on pleasing our customer" (Urban Outfitters, Inc.). Urban Outfitters offers products ranging from women's and men's apparel to home goods and beauty. Many of the products offered are exclusive to Urban Outfitters and are “designed internally and in collaboration with third-party brands” (Urban Outfitters, Inc.). Urban Outfitters is a Brick-n-Click retailer with 263 stores across North America and Europe. It's an omnichannel retailer with integrated shopping channels. Urban Outfitters offers merchandise in stores and on its website, mobile application, and catalog. (Urban Outfitters, Inc). In 2022, Urban Outfitters partnered with Parade, an inclusive and carbon-neutral underwear brand. According to Kellie Ell's article "Urban Outfitters Partners with Parade," the two brands created a

As defined by Pew Research Center, middle-income households earn $52,000 to $156,000 (Kochhar, 2022). Urban Outfitters consumers fit into this category, as 58% make between $50,000-$149,000 annually (MRI-Simmons). Additionally, of those who shop or order from Urban Outfitters, 37.3% are 18-29. Urban Outfitters targets men and women; however, women comprise 66% of its consumers (MRI-Simmons). Geographically, Urban Outfitters consumers primarily live in the United States. More specifically, 44.6% live in the Southern region (MRI-Simmons). Despite this, only 20.5% of the stores in the U.S. are in the South. The Western region is home to 40% of the Urban Outfitter stores in the U.S. and 23.8% of its consumers