Urban Pets Case Study

tical Evaluation of the application of Leadership & Management Theories within Urban Pets
INTRODUCTION
In order to ensure that different firms, organizations, businesses, or companies survive or even flourish in the long term, it is vital to properly understand and apply management tools, theories, and models (Pryor et al. 2010) and leadership theories such as transformational and transactional leadership (Laohavichien, Fredendall, & Cantrell, 2009). Additionally, Sharma & Jain (2013) stress that both leadership and management, while very similar, are not the same; however, leadership and management are necessarily interconnected and complement each other. Bargau (2015) adds that firms require strong management that assists in the development

Vision
Urban Pets has a simple vision as quoted from their Facebook page: “We believe that our pets are extensions of our families and that they deserve the best products, services, and especially what we put in their

This product, inspired by the Canine Ancestral Diet (Brown, 2009), gives dogs in Mandaluyong City a chance to be able to experience eating raw food just like their canine ancestors and cousins.

Mission
As cited from their page, Urban Pets is sticking to their new strategy by offering only one product to a niche market: “To become a trusted name that offers the best products in the raw food industry in Mandaluyong.”

Urban Pets Organizational Structure Methodology Since the research aims to discover the leadership and management theories being utilized in Urban Pets and to evaluate its application in the organization, the author will gather data through a literature review, which will then be used to critically compare with primary and secondary data, which will be obtained through a thorough review of the organization’s online data sources.
Report Structure
Figure 1: A Critical Evaluation of Leadership and Management theories within Urban Pets

Source: Figure created for this