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Us Has Not Been Able To Change Their Weaknesses Into Strengths

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Toys “R” Us has not been able to change their weaknesses into strengths. A report by Toys “R” Us stated that sales in recent months were lower than they expected and that store sales even decreased by 2.5% domestically and 4.9% internationally during the 2016 holiday season. The fact that they experienced a loss in sales during Christmas is a strong indication that they have some serious problems. This is likely due partly to changes in demographics but is also caused by some poor business decisions. A common complaint is that “they're always out of stock of popular toys.” This is even more of a problem during the holidays which may explain the drop in sales mentioned earlier. Customers who went to Toys “R” Us for Christmas presents only to

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