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Us Polo Assn Case Study

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Introduction of the Brand: US Polo Assassin: The U.S. Polo Assn. brand is the official brand of United States Polo Association (USPA), which is the governing body of Polo in US. The Association 's trademarks and logos are managed by USPA Properties that is a wholly owned subsidiary of the USPA. The brand incorporated in 1981. USPA Properties, Inc. partners with licensees in North America, Asia, Europe and South American to provide consumers with branded apparel, accessories, watches, shoes, small leather goods, and eyewear and home furnishings. They are available in 135 countries with their exclusive brand shops, retailers and Departmental stores. The Brand ‘USPA T-shirts’: US Polo Assn is an apparel brand of USPA which prominently is …show more content…

In recent years. The company is known for its green crocodile logo. Rene Lacoste is the company’s founder, was nicknamed "the Crocodile" by fans because of his personality in court. Rene then founded La Chemise Lacoste in 1933 along with André Gillier, the president of the largest French knitwear manufacturing firm during that time. Both began to produce the revolutionary t shirt Lacoste had designed and worn on the tennis courts with the crocodile logo embroidered on the chest. Although the company claims this as the first example of a brand name appearing on the outside of an article of clothing, the "Jantzengirl" logo appeared on the outside of Jantzen Knitting Mills swimsuits as early as 1921. In addition to tennis shirts, Lacoste produce T shirts for golf and sailing. Lacoste entered India via Sports and Leisure apparel Limited in the year 1993. As of now Lacoste is a leading contender in the premium T-shirt segment with a growth rate of 30% and 40% of footfalls is from the women. Lacoste believes that it is where ‘luxury meets street art to bring about a fresh bold and vibrant mix of products’. Andy Roddick, world’s famous tennis star is the brand ambassador for

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