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Use Of Electronic Or Broadcast Media Advertising

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Electronic or Broadcast Media Advertising:-

This media consists of (i) radio, (ii) television, (iii) motion pictures, (iv)videos and (v) the internet. The radio is audio in nature, we cannot see image through radio it appealing only to the sense of sound (ears).
Radio advertising has more impact in rural areas as compared to urban areas. Television, as an electronic advertising source, attracts and effect people much more than radio because it is an audio-visual medium appealing to both senses of humans which are sight and sound (eyes and ears). Different tactics used, such as spot announcements, sponsored programs etc for broadcasting advertising messages. However, broadcasting media are very costly type of advertising and sometimes it also undertaken through movies, video, and the internet. (Ram Dheeraj, 2014)

Outdoor Media: -
This includes posters, neon signs, transit, point of purchase (POP), etc. Outdoor advertising can be a good supporting media to other forms of advertising. It is a good form of reminder advertising, especially, the POP advertising.

Other Media: -
This includes direct mail, handbills, calendars, diaries, cinema advertising and internet and so on. These miscellaneous media can play an important supporting role to the major media such as television, and newspapers.
Techniques used in advertisements:
Several types of techniques are used in the advertisements and promotion of the products such as cosmetics and mobiles. Some of them are

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