Squealer uses different types strategies that change over time to better understand his target audience, which are the animals. For example the sheep, which are seen to be the most vulnerable and submissive to Squealer and Napoleon. Some of the most effective techniques are to be bandwagon, card stacking, and fear. Since the use of propaganda is sufficient, they promised life on the farm would be pleasurable for everyone, but actually resulted in the pigs empowering the farm. Even though the use of Squealer’s propaganda techniques does not fulfill the goals of the community of the farm, the animals still believe that he his right and agrees to follow his lead.
In Animal Farm, the dilemma started when Old major dies and all of the animals in the Manor farm inspired by Old Major’s philosophy of Animalism. They plot a rebellion against Mr. Jones and the mutiny is a success. Snowball and Napoleon lead the said rebellion, and renamed the Manor Farm to Animal Farm. The pigs became the leaders because of their intelligence and Napoleon proves to be hungry in power. He also appoints Squealer to be his assistant and spoke person.
What is the definition of power? Power means the capacity or ability to direct or influence the behavior of others. Animal Farm, by George Orwell, is an allegory illustrating how easily power can fall into the wrong hands. The book starts on a farm where animals are being mistreated by Mr. Jones, the owner. Old Major, an old boar, teaches the animals about the Rebellion, a plan to overthrow Jones and take control.
Language can be manipulated as an instrument of control. In Animal Farm, by George Orwell, the pigs gradually twist and distort a rhetorical world of socialist revolution to justify their behavior and to keep the other animals in the dark. "People say they love truth, but in reality they want to believe that which they love is true." Quotes: Old majors speech: Comrades _> they are friends makes them equal on some level what does this do to me?? Ive had a lkong life _ experience Speaks directly to his people Animal Farm Topic Tracking: Propaganda Propaganda 1: Old Major uses some techniques of propaganda in his speech to the animals - he identifies humans as the enemy, and attempts to unite them all against this common enemy.
Animal Farm’s intentions were to be an allegory of the Russian Revolution and both were uses of propaganda in similar ways. In the Russian Revolution, the Bolsheviks used propaganda to declare their laws and rules to the Russian population and their authority of the Russian Revolution. In Animal Farm, propaganda was mostly used by the pigs. The use of propaganda allowed Napoleon to persuade the animals that Snowball was the reason their hard work of the windmill was wasted and that he was the reason of all the negative aspects of their lives. Also, the use of propaganda also benefited the pigs into having to do less work at times or them gaining the most apples or milk.
Government by coalition often fails or one member will find a way to gain an advantage. “The creatures outside looked from pig to man, and man to pig, and from pig to man again; but already it was impossible to say which was which” (139). It is shown how the pigs start out with Old Major's vision, but are exactly like the people (oppressive) by the end of the book. The pigs become like the humans by the end of the novel. Throughout the novel they have revealed similar traits; they want to seize power and maintain control over all the other animals.
In the novel Animal Farm written by George Orwell is about animals on a farm who rebel against their master Mr.Jones in attempt to be create equality between them. While the Rebellion was successful, overtime the animals are manipulated by the pigs to which the pigs become superior than the the rest of the animals on the farm. Making the Rebellion pointless as the pigs are the new owners of Animal farm leading to the pigs using fear, manipulation, and deception to trick the animals into thinking they are not ruling until it is to late. Orwell uses satire to compare his book Animal Farm to the Russian Revolution showing not only how he feels about the Revolution but how reacts towards it. Orwell uses his book Animal Farm to talk about the Russian Revolution by using satire and tries to use Animal Farm as an outlet to voice his opinion about how he despises the Revolution and as well as to convince others to share his opinion.
Squealer… was sprawling beside it, and near at hand there lay a lantern, a paintbrush. And an overturned pot of white paint (pr.2 pg.108).” The pigs use their forms of propaganda to manipulate the animal’s thoughts by eliminating any strand of question or suspicion from their thoughts and channeling general opinion. In multiple instances in Animal Farm when the animals start doubting the pigs, the pigs jump in and explain to the animals. For example, when the pigs are discovered to have been hoarding the apples and milk for themselves, the pigs gather the animals and explains how apples and milk are essential for the amount of brain power the pigs use: “"Comrades!" he cried.
The pigs, except for Snowball, are portrayed as deceitful characters due to their ability to manipulate the rest of the animals through words. Napoleon achieves his reign at the Manor Farm through the exploitation of other animals’ innocence with the help of the dogs and Squealer, which is another ambitious and shrewd pig. The author describes Squealer as “a brilliant talker, and when he was arguing some difficult point he had a way of skipping from side to side and whisking his tail which was somehow very persuasive.” (Orwell 13). His talent in convincing others enable him to take advantage of naïve and loyal animals in the same way that shrewd politicians in the real world manage to convince people of their statements, which usually turn out to be lies that prevent the human society become
He makes his entrance when he justifies the pigs for hoarding food. He works to develop Animalism. He is selfish and twists reality to suit his interests and those of Napoleon. Squealer is the propaganda machine of Animal Farm. Snowball is an active quick-witted, charismatic inventive pig.