It is cost-efficient by means of saving money, time, and effort to reach many audiences. It can also increase sales and profits since online advertisements attracts more customers. From one’s point of view, the author’s scholarly article is agreeable. In contemporary times, social media has become an essential resource for companies trying to market their product or service. With the speed of social media advertisements and its availability to many people, it is considerably one of the most effective ways of marketing.
Social media contributes to marketing which advertising has been a big deal on internet. Marketers appear to be curious on the opportunities to post advertisements on the World Wide Web. Internet had more advantage on making easy transactions between the consumers (Wen, 1997). Digital advertising, also called “Online Advertising”, is the use of internet as the media of marketing to gain and attract more customers (Beal, 2015). The popularity of internet brought more ideas on
Because using a creative idea to package the products, means marketing the same products but in different channel. Finally, the online channel has a lot of positive effects. It can attract the customers, increase the company awareness and increase the revenue How can ferrero use new technology to market its products better? With the developing of the technology, Ferrero Rocher can promote their products by using several ways in order to capture the customer’s attention, and these include: 1- The web blogs – The company can make communities for the online and the super market stores. 2- The social media- Is a big promoting tool that can Ferrero used to promote their products.
Background and justification Research in social media has received increasing attention within researchers, scholars and marketers due to the involvement that social media brings to society. According to Verhoef et al. (2010), it has developed a new ways of communication and improved the interaction between companies and customers in the last two decades. The introduction of Internet has affected considerably on various aspects of doing business (Fotis et al, 2012). Among a number of advantages that the Internet brings to customers, firms, organizations and communities, web 2.0 is the most remarkable factor for long-term survival and successful business (Jaokar et al., 2009).
It reduces costs and increases profitability, its effective and efficient therefore saving time required to individually target the audience. The use of hashtags and direct links to the brand allows for faster search availability furthermore adding to the profitability as well as brand recognition of the small business. It is not only small business that use social media as a tool of fundamental belief but rather large businesses use it to reach out to their audience and get their feedback on what they think of them. A few likes and comments can either make or break a business, but it is a risk that would ultimately lead to the successful launch of any small business looking to make good profitability. Marketing from a personal point of view adds perspective to the product over social media and attaching a message to it creates active communication between business and clientele where the example of Namaste fits in the description
With Digital Marketing, you can bring immediate value to the customer and for the company. What 's more exciting than that? It is clear that the world of technology, digital marketing and social media is having a significant impact on how we behave socially, act as consumers and how we do business so that it may be fair to say that any business that does not adapt to the new era of marketing and communication is in danger of losing. There are many advantages of digital marketing below are some of advantages Reduce costs Your company can develop its marketing strategy online cheaply and can potentially replace expensive advertising channels such as Yellow Pages, TV, radio and magazine. Simple to
For businesses, online reviews have worked really well as part of their overall strategic marketing strategy (Zhang, 2013). Online services tools are more influencing than traditional methods of communication ( Helm, Möller, Mauroner, Conrad, 2013). As part of study, it is proven that users experience increase in enjoyment and self-esteem when they adapt to social media which itself is a motivating sign for businesses and marketing professional (Arnott, 2013). Web experiences affect the consumer purchase decision (Cetină, Cristiana, Rădulescu, 2012). The Internet is has bring wide range of advantages for businesses (Yannopoulos, 2011).
While there are positives to social media connection in businesses and other communication that may not have occurred, as Craig Newman pointed out, he did not address that it is also ultimately deteriorating our ability to have social interactions. And these will only worsen as technology becomes more invasive in our lives. Using social media to broadcast your business is also becoming increasingly difficult. In the past, Facebook could be used as a vehicle for mass marketing, but today this is no longer the case. Trying to cast a wide net to reach out to an audience is virtually impossible, because of the breadth and intensity of the competition.
Internet revolution has helped the marketers to handle this situation more appropriately, as these web resources ease their job of finding out customer feedback, review, complains if any with regards to the product and immediate action can be taken to resolve the complains. Relationship marketing creates an emotional bonding between the brand and the customer wining their loyalty for quite some
INTRODUCTION – We have chosen the topic “social media marketing” because as per the current scenario, social media has taken over the market like a storm. Social media refers to online tools where content, opinions, perspectives, insights and information can be shared. It is also about the relationships and connections between people and organization. Social media is affecting the way individuals communicate with each other. Because of this tremendous growth, companies are trying and figuring out how to utilize social media to reach millions of consumers.