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Uses And Gratification Theory Analysis

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USES AND GRATIFICATIONS THEORY:- Theorists: Blumler and Katz Date: 1974 What is Uses and Gratification? Use is simple word which means to use something and the gratification is the enjoyable emotional feeling of happiness in response to a fulfillment of a desire or goal. Gratification motivates the people towards some specific behavior. May be a person start watching a movie for gratification. Because the movie get ride from tension for a while, give knowledge, topic of discussion with friends and make change in personality. The entire range of our social system has been controlling by the gratification. People travel, go cinema, eat in restaurant, go university etc. all of these thing gratify the public needs. Explanation of Theory: Blumler …show more content…

Just like Magic Bullet Theory which state the media have its very strong effects on audience, in this ways the audience are passive and media is active. But Uses and Gratification theory is contradictory with the magic bullet theory. Uses and Gratification Theory says that these are the audience who affect the media. Because when a media source doesn’t satisfy the needs of the audience then audience will leave the media and pick up another media for their gratification. Now the media cannot continue his traditional way. So the media always care about the taste of audience. In the simple words that these are the people who are using the media for their specific …show more content…

Facebook provide fun as the many pages provide unique type of funny videos, text and photos. 2)Personal Relationships: Facebook is the best place to find new friends from all over the world. Facebook helps to find the people you already know and interact with them. User may chat, message, comment and share information and get closer to the people of same ideas for friendship and long relations. 3)Personal Identity: Some people reflect you, either in full or partial on Facebook. You find there the people of similar characters just like you. In other words, you find yourself on Facebook in shape of various identities and names. Each person has some specific ideas and attitudes. The people of similar ideas and believes attract each other. For example the people belonging to any political or religious personality immediately come closer to each other. It is your personal identification that you find similar character on Facebook. May be you find information as per your own taste. 4) Surveillance/ Observation/ Close

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