Essay On The Uses And Gratification Theory

We live in a world where everyone seeks ‘instant gratification’ and the message that is propagated is: You can have!

Life is complicated and everyone goes through stress no matter who you are and what you do some things will catch you off garde in life. Yet not matter what you should never let the challenges of life consume you or interfere with your life goals. The pursuit of happiness was directed by Gabriele Muccino this movie depicts the real life events of of Chris Gardner and the struggles he went through in life to pursue happiness. In my essay I will be talk about how Chris work hard to pursue his dream jobs also how his stress affected his identity and how without stress u can not find happiness. Viewers need to understand that when a person is in a stressful situation they need to reflect on their identity and their values because they need to

In her essay, “I Had a Nice Time with you Tonight, on the app,” Jenna Wortham believes that social media apps are a helpful way to connect. Wortham swears by apps and is grateful that she can communicate with her boyfriend who is three thousand miles away. Yet some may challenge the view that Social Media apps are a reliable and effective method of communicating, Sherry Turkle stresses people are substituting online communication for face-to-face interaction. Although Turkle may only seem of concern to only a small group of people, it should in fact concern anyone who cares about the negative effects social media can have on people. In her eyes, nothing can replace person-to-person communication. Turkle herself writes that people who spend

Today’s society is one of instants: Instant downloads, instant messaging, instant shipping, instant oatmeal, instant movies, instant gratification. For many, the idea of having the world on a whim is a thrilling human achievement. For others, such as Paul Roberts and Aldous Huxley, this instant gratification is their nightmare. In Robert’s case, he theorizes that humans are designed to work hard and to struggle. By taking away any sort of effort and hardship, humans are being numbed, dumbed down and destructive. Huxley, in his novel Brave New World, sets up an entire society that relying on mass production, mass consumption, and instant gratification. This immediacy and efficiencies creates a world of mindless drone humans skating through life

In the generation of technology and innovation, the creation of social mediaattract a vast number of people world wide. Aside from the basic necessities of living it may also considered as one of the most important belonging of an individual in this day and age. Primarily because of its accessibility to communication, information, education, and entertainment.

Hedonism and the desire-satisfaction theory of welfare are typically seen as archrivals in the contest over identifying what makes one’s life better. It is surprising, then, that the most plausible form of hedonism is desire satisfactionism. The hedonism theory focuses on pleasure/happiness while the desire-satisfaction theory elucidates the relevance of fulfilling our desires. Pleasure, in some points of view is the subjective satisfaction of desire. I will explain the similarities and the differences between the desire-satisfaction theory of value and hedonism. I will also discuss the most successful theory and defend my argument by explaining how the theory.

Social networking, is it good or bad? Many agree to disagree on the topic. In addition to that, there are many reasons stating why social networking is good or bad. Researchers have done studies for the past few years trying to agree on if social media is bad. More than half of American children, teens, and adults in 2015 use social networks such as Instagram, Snapchat, Pinterest, Facebook, Twitter, etc.. On most of these sites, users may establish informal bio profiles, keep in touch with friends and strangers, do research, share thoughts, music, photos, and more. Social media can harm us if used wrong but, on the alternative side we can use it to keep up with news, help young children and teenagers also, offer help to a few people in need.

The wellsprings of the media picked are unmistakable. As Jay Blumler brings up in his book The Use of Mass Communication, where he asserts that studies have demonstrated that crowd satisfactions can be gotten from no less than three particular sources: media content, introduction to the media in essence, and social connection that encapsulates the circumstance of presentation to various media (Blumler 1974). It is clear that groups of viewers invest energy utilizing the media as a part of different ways. Whether they are killing time or utilizing it as a social instrument, every medium is novel in its motivation.

Thirty years ago, the concept of social media would have seemed impossible. A place where a person can show everyone they know what they are doing in two seconds from any city seems insane. Today, it is the daily ritual of the average teenager, including myself. I start my mornings looking at Instagram and end my nights looking at Snapchat. The middle of the day is for YouTube. I have used social media for around five years. This is a topic I am interested in since it takes up most of my day. This is something I enjoy, but this might not be the healthiest hobby. Everyone has their own opinions about social media. Some love it, others say social media is ruining society. I find this fascinating and I believe everyone should have their opinions heard. Social media has changed countless people’s lives, including my own.

Based on what Byron Katie, she concluded the situation is hopeless if what causes your problem is always there but you think that anyone or anything is responsible for your suffering. It means that you are forever as a victim and suffering in paradise. As we know, people live in a society filled with a lot of challenges and troubles. No matter you are facing and dealing with any financial problem, family conflict or career issues, stress and struggles are hard to avoid or we say it is inevitable. Overwhelming life’s struggles are never easy to go through. Refer to the movie “Pursuit of happiness”, the main character, Chris Gardner, a man who hardworking and courage but loses everything and live with struggle in his life. Therefore, we are going to discuss about the factors that lead to life struggling.

In this advance era, mass media plays a significant role towards all of us and we can truly admit that mass media is one of the basic essenssial that used by everyone in their daily life. Generally, mass media is a print and electronic means of communication that spreads messages to the audiences and carries out information to the people in the society. Mass media can be divided into two categories, which is the print media include like newspaper, magazines, and books. Another mass media is the electronic media include like radio, television, and internet which is used by most of the people nowadays. Media is one of the most influential aspects of our lives. This is because the content of mass media is very powerful and it has become a agent of socialization which can shape people’s behavior or even influence the ways of how people think.

Blumler and Katz’s ‘Uses and Gratification theory’ (1974) suggests that media users play an active role in choosing and using the media. This theory shifted the focus from what media do to the people to what people do with the media, thus it’s an audience centric theory.

Media are platforms of mass communication that can be categorized as either new of traditional media, with new media being forms of communication that make use of technologies such as the Internet, and traditional media being more conventional forms of media such as newspapers. Media, primarily new media, is getting more popular and influential, especially in today’s day and age since we are exposed to it a lot more than in the past and also since media is more easily accessible now. The media can shape our behaviours, perceptions and opinions, and it is important to know how people are influenced and impacted by it. The media can influence someone’s perception of social reality, or perceptions of beauty or even influence people’s behaviours and habits and therefore, the media does shape who we are.

Newspaper firms have started to search for online delivery channels so as to retain the young readers. As a result, they have transferred a considerable amount of their delivery channels from print to online format. Most of the media firms have started to implement a 360-degree strategy that integrates content decisions “shaped by the potential to generate consumer value and returns through multiple platforms of expression of that content via a number of distribution outlets” (Doyle, 2010).

Media is critical in today 's society because the mass media performs a number of es- essential functions in our lives. First, they serve an information or surveillance function. Second, they serve an agenda-setting and interpretation function. Third, they help us create and maintain connections with various groups in society. Fourth, they help us socialise and educate us. Fifth, they persuade us to buy certain items or accept certain ideas, and sixth, they entertain us. The number of hours we spend consuming the media is mind-boggling. This amount is ever increasing. For better or worse, we are inextricably linked to the media. We are now living a media culture and its influence is becoming very pervasive (Mohd Hamdan Adnan 2003)