Usg People Swot Analysis

Introduction
USG People N.V is a Dutch company whose primary function is to provide recruitment, both temporary and permanent, and HR services to countries in continental Europe - mainly in the Netherlands, Belgium, France, and Germany. It is the second largest HR services provided in the Netherlands and has recently joined forces with Recruit Holdings Co., Ltd – a Japanese company and one of the largest HR services providers in the world.
USG People N.V was established by Alex Mulder in 1972, and the name Unique Uitzenburo was elected by the staff. In the subsequent years, the company expanded into the Belgian borders converting its’ name to Unique International B.V. The year 1997 was the first landmark in the company’s history: Unique International

To improve their core activities, they created four star brands: Unique, Start People, Secretary Plus, and USG Professionals - each adapted to a specific core activity. This enables USG People to analyse each activity independently and to provide the best solution that adheres to that specific market. The later track is what USG People believes will give them a distinctive edge over their competitors: the technology- driven services is their competitive advantage. The reason behind the establishment of this service is to provide a more efficient method for clients (both employees and employers of different organizations) to connect, and also to adapt to the more technological society – proving that they have an evolving Strategy in order to avoid Strategy myopia. Since most recruitment agencies have not yet been able to adapt to the dominant presence of technology in today’s society, most clients will have a higher preference to USG

USG People Mission Statement: “it is our mission to help people find the job that suits them best while at the same time providing our clients with the best possible employees”. USG People works in the employment market, so the company’s function is to connect organizations looking for employers to skilled professionals suitable for the job and looking for employment. They also go on to further specify exactly what they do for their customer base, which is “use the expertise we have gained over the years to offer a multitude of opportunities for employment, learning and career