Usha International Limited Case Study
Introduction to the USHA International Ltd.
Company History
Usha Internatinal limited was incorporated back in 1954 on 3rd of April where the company was registered under the name of “Styles of Agents & Distributors Limited”. Later on 9th June 1956 the word Private limited was added to the name of the Company by the assistant registrar of the companies in West Bengal. 13th November 1961 the company was re-registered where now its name was changed and it was now know as “Usha Sales Private Limited”. On 9th April 1975 the word private was deleted from the name of the organization as it was under the obligations of section 43Aof the companies Act. On 19th September 1982 the company’s name was changed again to Usha International Limited where the
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By 1989 the company could manage to start shipping its products apart from just developing nations to major developed countries like the US & UK. By 1990 the sales for the sewing machines, diesel engines and knitting machines had dipped since the brand was facing massive competition in the markets of the Singapore & Malaysia and suffered from losses as well due increasing costs and tough competition it was decided by the brand to leave these 2 markets. In 1997 the brand came up with new set of sewing machines “zig-zag sewing machines” exclusively from the lands of Jamome (Japan) where to make these sewing machines sold in the market the brad targeted the medium scaled woolen garment manufacturer. For the marketing of Zig- Zag sewing machines within the markets of India, Bhutan and Nepal USHA International Ltd. came into an agreement with Madag Ltd. that was one of the largest Switzerland based knitting manufacturing company. During this year the brand even launched a series of “mix & match fans” made up of ABS plastic. By 1998 the USHA International Ltd. entered into a marketing agreement with Siel Aircon for the sales of their diesel engines in the Indian market, the brand even came up with a water purifier , table-top water purifier with a tie-up with Bita in Germany and …show more content…
The brand by 9th April 2011 expanded it’s to the household sector where the brand was now catering the consumers with the product range of the home appliances that time the brand was operating by the name of Usha Lexus which later was brought under the of USHA International
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