Usha International Swot Analysis

Organizational structure

Before we understand the hierarchy of USHA International Ltd. we must know that the brand is operating in the market through direct distribution where instead of reaching out straight to the customers the brand has diversified their approach by segmenting their range of products based on the customer. And so the brand is operating through the support of regular dealers in a given market, distributors for a particular range of products (for example a distributor for fans). And so the brand has made internal segments to ease out their work.

So in a nut shell the CEO & the Board of Directors(BOD) collectively prepare a set of goals & strategies where they prepare a basic lay out about how should the organization go about

NSM by and large depend on the Regional sales managers working across the country.

e) Regional Sales Managers(RSM): it is their job is to share the ongoing position of the market with the NSM where the RSM provides the details of both the organization’s & competitions sales ratios and the moving trends in the markets across the nation where Regional sales managers reports the details of what kinds of schemes are being offered by the competition and how can the brand move accordingly towards the set goals.

Since USHA International has segmented the product range based on the consumers they have even created a set of category for the same. USHA International has categorized each range of the product operating in the market under their name to the following

c) Premium Category: the brand is not only operating in the basic electrical appliance but it is also a part of the niche market where USHA International Ltd. sell some of the products like Hunter Fans (a collaboration with the US based company) to niche audience offering these range of products to big brands operating in the hotel industry, famous architects& interior designers and the corporate.

USHA’s hierarchy for the all the departments are alike apart from the hierarchy of the sales team this is so since the sales team job is not just to make sale but also to share the current market position for the formation of strategies, schemes, trade discounts and this even impact on setting the goals annually or quarterly. Under RSM (Regional Sales Managers) there are 2 categories of executives functioning

a) PIC: acts as the team leader of the set of FLSP working under him who decides the territory of the given person and helps in strategizing what kind of sales should be made based on a given