Swatch Swot Analysis

Threat of Substitutes
The way watch is being used by the consumers has shifted drastically. It can be said that the wristwatch is considered as a revolution opposite to the pocket watch but the mobile phones are changing the trends of the industry. The utilitarian perspective of a watch has declined significantly as the time is available on mobile phones and computers. People are required to consider a watch as a style accessory or a reflection of their personality. Therefore, the threat of substitute for the watch industry of Switzerland is found to be high. The basic function of watches is now challenged by the electronic devices being launched in past few years and these devices may include laptops, mobile phones, and mp3 players (Lu & Liu,

The formats of multi-brands include the independent retailers such as Tourneau within the United States and the co-owned retailers such as Hengdeli in China and Rivoli Group in Middle East. The Swatch Group has multi-brand retailers such as Tourbillon offering the prestige and luxury brands to consumers. The organisation has these type of retail outlets in more than twenty locations across the globe named as Hour Passion and Happy Hour. These retail outlets of Swatch Group promote almost every brand of the organisation at airports. Similarly, there are certain mono-brand retailers of the organisation for some brands, which are either franchised or completely owned (Goddard & Melville,

In this way, the brands of the organisation under consideration prefer a high level of leverage, whereas, if these brands of the organisation under consideration are restricted to the same brand, then they would not be able to be differentiated and successful as they are found today. Therefore, without being a part of the similar category, Omega and Swatch are reflecting more than fifty percent of the total sales of watches in the market.
3.6. Research Methodology
Keeping in mind the end goal to direct contextual investigation and examination, the analyst is empowered to investigate the case in the setting while utilising information sources. The coordinated case study examination in the recent study is reliant on auxiliary information as the essential information is not required for it. The study under consideration will probably highlight chosen research theories, exploration plan, and approach for minimising the confinements that can happen while directing the study and research (Bhattacharyya,