The acquisition
The reason for the acquisition is different for both Obagi and Valeant. Valeant Pharmaceuticals use acquisitions and mergers as a growth strategy and have acquired many companies throughout the years. J. Micheal Pearson, Valeant Pharmaceutical’s CEO and Chairman, mentioned several reasons of why the acquisition of Obagi took place.
These include:
• Adding, strengthening and diversifying Valeant’s current dermatology portfolio
• Building upon growing aesthetics franchise
• Expand market presence with dermatologists and plastic surgeons
Adding, Strengthening and diversifying Valeant’s dermatology portfolio:
Before the acquisition with Obagi Valeant’s dermatology portfolio consisted of mainly 16 principal products including
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They also preform surgical procedures such as Obagi Blue Peel, which is used to reduce wrinkles, blemishes and sun damage. Obagi provides a range of products and services in order to meet the wants of the customers. Their product line of cosmetic goods includes all the different types and sizes that it manufactures. Their products target issues of acne and blemishes, skin concern, eye products, and loss of firmness. Their main products include Obagi Retin-A, Obagi Blue Peel, and Obagi Hydrate Review. These are in the form of serums, lotions, creams, and gel. The product range helps the business meet the needs of different customers. Obagi also offers in office services that include surgical operations in order to both expand their product mix and help customers achieve the anti-aging look. Obagi’s products generated around $120 million in revenue in …show more content…
It is a in office procedure which is effective for reducing wrinkles, fixing uneven pigmentation, tightening skin, reducing sun damage as well as reducing acne scars. It allows medical aesthetician to monitor the depth in which the chemical is to go through to replace dead skin cells with health skin cells. It also includes other procedures, which includes Medi Botox, Medi Fillers, Medi Mesotherapy, Medi Carboxy Therapy and Medi E-Matrix. Through their acquisition with Obagi they were able to build and grow in that franchise and market.
Expand market presence with dermatologists and plastic surgeons
Obagi products are used a lot by plastic surgeons and dermatologists. Obagi also have several plastic surgeons and dermatologists whom preform their procedures, which help them, increase their revenue. Valeant Pharmaceuticals do not sell to this market and therefore their acquisition with Obagi would open up and make it easy to go into this
Many opt for two treatments monthly, then move to once a month for maintenance purposes. This is an appropriate treatment for those who want a minimally invasive procedure for sun damage and blemishes on the skin. Popular Dermal Fillers Dermal fillers work to add fullness and volume to the face, while reducing the appearance of fine lines and wrinkles. A minimally invasive procedure, the fillers soften these wrinkles and creases, plump lips, enhance any contours and minimize recessed scars. This treatment is useful during the early stages of aging or in conjunction with facial rejuvenation surgery.
How to become an Esthetician in California Becoming an esthetician is a good and popular career choice as beauty treatments flourish and day spas in the current busy population of California. Choosing day spa career is hence a great decision for people who love working with people, desire making others feel and look great, or just thrive in a relaxed environment. Becoming an esthetician will give you a licensed professionalism and put you in a position to provide spa serves for different customers in California.
In the company photograph of the 130th Chemical Company the three friends are pictured sitting together shoulder to shoulder, just as they joined the Army together, trained together, and stationed together in London, where on July 3, 1944, died together. Prior to their enlistment in the Army, Robert H. Cook, Philip J. Conley, and Chester R. Peterson were close friends while living in Portland. The three friends left for training together in January 1943, and were assigned to the 130th Chemical Processing Company at Camp Sibert, Alabama.
Investment Banking Report “Mergers and Acquisitions” Student Names and Numbers Despo Michaelidou - Ioanna Panayiotou - Mikaella Savva - 20140213 Katerina…. Svetlana…. Introduction Back in 2006, a merger & acquisition agreement between two well-known companies set the basis for the continuation of the evolution in the animation industry. Being partners for more than a decade, Disney and Pixar eventually merged, after a number of unsuccessful attempts.
Johnson & Johnson currently has a 10.4% market share of the Pharmaceutical Manufacturing industry. They have the second largest share of this industry, just behind Amgen at 10.9%. By looking at the revenue and operating income for Johnson & Johnson, we can see their margins and evaluate their performance. Johnson & Johnson’s operating profit margin improved from 2015 to 2016 but decreased significantly from 2016 to 2017. The operating profit margin for the company as a whole in 2016 was 28.72% and in 2017 it was 24.07% (Appendix A).
Background and Introduction: Johnson & Johnson is an American multinational organization that was founded in 1886. This company consists of pharmaceutical and consumer packaged goods. Johnson & Johnson has been headquartered in New Jersey. This organization has operations on over 57 countries and their products are sold on over 175 countries. Their calendar has a worldwide sale of $65 billion for 2011.
The goal is to make a lifechanging medication at an affordable price. Also, owning a lot of patents under their name has helped them earn a lot of profits. The Merck company has succeeded in differentiating itself as cost leadership
Pharmacology Assignment Week 4 Marty Smith is a 67-year-old male who has called 911 after experiencing chest pain and dizziness. The paramedics arrive and notice a bottle of nitroglycerin on the table. The patient states he has angina and is to take the medication as needed for chest pain. He took one pill an hour ago and a second pill 10 minutes prior to calling 911.
Johnson International Corporation (JIS) is a global company that offers logistical support to the military and private companies which employs 100 people and it is largely located in US, Europe and Far East. It has been doing business for last 15 years and it had a net income after tax of $10 million. 70 % of their business is related to military sector and its focus is to provide logical support to military and private sector. In this company the president and chief executive officer were the same person and he/she was responsible for the overall activities of the company. The company has cut the budget in various field including the budget in IT capital and human resource which includes training for employee.
The number of acquisitions is not so high and it depends more upon the organic expansion. • These pharmacies face informative and predictable risk from the variability of “generic conversion” • Inability of the company to keep stride with the growing private labeled brands popularity. • The in-store implementation of the store formats and services is not consistent at every
2.4.1 Competitive Rivalry Revlon faces stiff competition from existing cosmetic entities like Estee Lauder and L’Oréal which acquire larger market share along with sustainable competitive edge by innovation (Kumar, et al., 2006). Besides, many luxury brands like Chanel and Dior nowadays join the competition also, launching beauty products. Therefore, Revlon needs constant innovation for survival in the market. 2.4.2 Bargaining Power of Customers
Kiehl 's: It has positioned itself as a skin care place based in natural ingredients. With growing demand from natural products all over the world, this pharmacy can strengthen itself by laying stress on its ‘heritage’ and use of ‘natural ingredients.’ Having penetrated well enough, it would probably focus on product development and develop more products that deliver values such as heritage and natural cure. b. Lancôme:
LinkedIn Acquisition 1. What in your assessment are the most significant reasons driving Microsoft's purchase of LinkedIn? (250 words max) Ans 1) 1. Focus on enterprise software space: Microsoft has many in this regard ranging from Windows, Office 365, and Office Suite. Microsoft has utilized assets such as their surface tablets and Skype Communications into professional use-cases like Hololens.
MARKETING MIX OF LIFEBUOY PRODUCT: Lifebuoy is a brand of UNILEVER among many other brands, whose main aim looks to promote health and hygiene around the world through different ways such as imparting knowledge, coming up with products that enable the elimination of germs and by making these products reach even the most remote areas. A brand that had started over a century ago for the UK market and has now become the preferred soap brand for mothers and the most favorable soap brand in over 44 countries across the globe. They have been really innovative in coming up with various products which range from soaps to hand sanitizers and soaps, and even to body care products for men and women. For example, lifebuoy has been able to come up with
INTRODUCTION The latter decade of the 20th century brought a number of major innovations to the pharmaceutical industry, most notably a remarkable wave of successful joint ventures and mergers between big and medium players in the market. In this case study we analyzed the Rorer and Rhône-Poulenc (RP) merger in July 31, 1990 that created a major multinational company: the Rhône-Poulenc Rorer, Inc. (RPR), where the RP became the majority shareholder, owning 68 percent of the RPR’s shares. Prior to the merger, Rorer lacked the resources to access the European market, and the firm presented relatively low cash balance and rising debt which, according to financial analysts, appeared to be handicapping its strategy of growth by acquisitions.