Value Earned Services Case Study

Value Added Services (VAS): in order to govern customer churning, companies must offer the VAS i.e. Value Added Services. For example instant message, SMS, MMS, GPRS, IVRs etc. These are all Value Added Services which attract customers both existing and new acquired customers.

Network Uniformity: Network Reliability is very significant to control customer churning. Operator must work to upgrade old techniques of network distribution with the latest ones in order to provide uninterrupted signal constancy to the customers. To achieve this If the network operators have to work with multiple network monitoring systems, they should have one screen that clearly indicates the total health of network. The tool should automatically correlate and process alarm data from entire network.

Complaint Handling and Customer Service: To give a quick and reliable answer to customer’s complaints, an operator must establish a customer friendly grievance redress system. For this a series of activities are need to be designed to enhance the level of customer satisfaction it means, the feeling that a product or service has met the customer expectation. The way

Actually, customers are seeking markets with fewer service prices. As a result, due to this fact that customers are attracted to the competitors with lower prices, service providers try to reduce their costs for more customer attraction and less customer churn. Thus, it can be argued that higher prices have negative effects on customer purchase and positive effects on customer churn. Various researches have stated that perceived fair price is an influential factor on companies’ success. Many researchers opined that when customers compare expected price with the price that they have paid. If a price is perceived to be less than the reference price, they perceive price fairness and transaction value else they feel loosing