Value Based Healthcare Marketing Strategy

Kaiser Permanente is a not-for-profit integrated health care organization based in Oakland, California, that serves as an umbrella for a federation of for-profit medical groups. The organization was founded in 1945 by industrialist Henry J. Kaiser and physician Sidney R. Garfield.

Healthcare is a basic necessity that cannot be taken away from anyone. Southeast Medical Center was first established in the early 1920s as a 250 bed public hospital. Major expansion projects increased the hospitals size to 600 beds in the 1950s. In the 1970s southeast Medical Center became a public Academic Health Center and subsequently multiple missions of patient care, teaching, and research. The hospital also acquired in 1989 medical helicopters also acquired in 1989 medical helicopters for expansion of trauma services as well as furnishes, burn, neonatal, and transplant care region. The state legislature created a public hospital authority and in 1990 the board of trustees voted to turn the operations of the hospital to a private, not-for-profit

The Department of Veterans Affairs currently have three dominate strategies that are crucial to the success of the department. Empowering veterans, Enhancing trusted relationships, and improving operations are all essential part of the VA’s strategic goals. The current strategy builds on the organizations core competencies improving efficiency and overall health of the VA. As a federal agency, the Department of Veterans Affairs does not have competitors that compete to provide the same benefits and services to veterans. However, the health care aspect of care can pose a problem. Veterans rely on the VA health care services to provide the absolute best in care while utilizing innovative technology. The strategic goal of improving care and

do not uses the transformational model. Instead, ACO’s are involved with the health outcomes of

In order to make sure the VA is providing the best care to veterans and their families the Department of Veterans Affairs (VA) has a performance and accountability report (PAR). PAR provides results on VA’s progress towards providing America’s Veterans with the best in benefits and health care. The goal of this report is to show how well the VA has done in providing care as well as forward-thinking strategies that are used in order to achieve and maintain excellence. Another plan that is in place to provide the best care is the VA FY 2014-2020 Strategic Plan. This plan uses past successful programs to promote further improvements in quality, customer service, preparedness, and management systems. This program also emphasis the clients right

Banner Health was formed when two nonprofit hospitals, Samaritan Health and Luther Health, joined forces in 1999. Lutheran Health provided services since 1938 to the west and Midwest; they were a respected health care and were well-known (Banner Health, 2018). Samaritan Health provided exceptional clinical experience to California and Arizona starting in 1911. Once the two organization merged into Banner Health, the new mission statement was “we exist to make a difference in people’s lives through excellent patient care” (Banner Health, 2018). Banner health has facilities that can be located in many states like Alaska, California, Arizona, Nevada, Colorado, Wyoming, and Nebraska. This paper will discuss Banner Organization’s strategic plan

Integris Health is the largest Oklahoma-owned healthcare corporation in the state (Integris Health Fact Sheet, n.d.). The Integris Health mission is to improve the health of the people and the communities we serve (Integris Health Fact Sheet, n.d.). The vision of Integris Health is to become the most trusted name in healthcare in Oklahoma (Integris Mission, n.d.). Human resources could be used to communicate the mission and vision of Integris Health to all employees. As Integris Health is such a large healthcare organization, there are many different strategic goals within the corporation. To help consolidate these goals, Integris Health has identified five strategic principles which are to: promote a positive patient experience,

In the film Escape Fire the Fight to Rescue American Healthcare, there were many insightful examples of why our Unites States healthcare revolves around paying more and getting less. The system is designed to treat diseases rather than preventing them and promoting wellness. In our healthcare industry, there are many different contributors that provide and make up our system. These intermediaries include suppliers, manufacturers, consumers, patients, providers, policy and regulations. All these members have a key role in the functionality of the health care industry; however, each role has its positives and negatives. Each person with an occupation in the healthcare industry is doing their designated job as assigned, but it’s evident that the system’s design is flawed to its core.

Background: The conference revolved around the discussion of the large-scale and local factors affecting academic medical center’s (AMC’s). It began by discussing where the United States healthcare system ranks in comparison to other countries in several categories. The U.S. currently ranks 37th overall, 34th in infant mortality, last in quality of care, 24th in disability-adjusted life expectancy (DALE), and 1st in per capita healthcare expenditures. The various healthcare systems utilized in other countries and the U.S. includes four systems, which include the out of pocket model, Bismarck model, Beveridge model, and national health insurance model; the U.S. utilizes all of these systems. The type of healthcare system a U.S. citizen uses

Why is Accountability so important in the health care industry? Even though a situation may be positive or negative, every aspect of health care needs to be credited to something or someone, with accountability, errors can be fixed and then prevented and helps keep costs down. An employee accountability is measured by customer satisfaction, results of performance, and the cost and impacts of the employee over time, and affects an organization’s working culture by their values, integrity and work ethics. A successful organization follows the checks and balance process, maintains a positive working culture, and stays clear from blame.

Quality improvement in medical care and health services has a long history. It has been debated whether focus should be on services meeting professional standards (process measures) or end results (Rohrer, 2014). The purpose of this paper will be to describe the quality program goals, objectives, and quality management structure of my respective organization. The way quality management projects are selected, managed, and monitored will be discussed as well as the methodology and tools/techniques that are utilized. Evaluation of the effectiveness of quality improvement activities will be discussed along with what happens when the activity is not effective.

I commend you for sharing your profound insight. I completely agree that focusing on changing the fundamental aspect in which health care is delivered plays a significant role in saving or reducing health cost for patients and hospitals. In addition, a collaborative approach that includes the patient and allow them to participate in routine care will net better health result and reduce emergency visits to the hospital. when people are working together and feel like they are part of a team with a shared purpose, then professionalism is enhanced, trust among group members is increased, communication flows better, and satisfaction of those on the team is increased (Freshman, Rubino, and Chassiakos, 2011). Healthy collaborative relationships

The United States has made significant investments in healthcare quality measurement and improvement. The emphasis on quality measurement has been viewed as fundamental to systematically improving health system performance. Despite major efforts on the part of both public and private payers to drive quality improvement by mandating measurement and reporting, promoting and funding quality improvement initiatives in the health care delivery system, and attempting to identify and pay for comparatively higher quality, progress has been slow, limited and uneven.

Physicians and Hospitals go hand in hand when it comes to the medical care of patients, and it is this relationship that allows the patients to receive the care they need and deserve. It is also this relationship that we as health care administrators need to understand. In order to fully understand this relationship we need to define the concept of the integrated physician model. We also need to explain the importance of clinical integration in the strategic planning process, and the dynamics of and controversies surrounding accountable care organizations and alternative approaches to the current health system. I will also explain the advantages and disadvantages for hospitals and physician’s models. All of these things are important for health care administrators to understand about the relationship between a physician and the facility they work at.

Organizational culture denotes a set of values, artifacts, beliefs, assumptions, and norms that emerges from the interactions of members of an organization. It is a generic term used to signify a host of behaviors that connote general operating norms of conduct for a corporation and the framework against which organizational effectiveness is evaluated. The aim of this paper was to examine the cultural values of Baxter Healthcare Corporation and report on how the company’s organizational culture affects the way it operates and perform its objectives. Moreover, by using information regarding Baxter’s corporate culture obtained through a face-to-face interview with Baris U. Agar, Ph.D. – a senior