Value Based Healthcare Marketing Strategy

Undoubtedly, healthcare becomes tremendously complex as a business activity to manage diversified locations, changing organizational structures, mergers, employees, and multiple information systems across the globe. Healthcare organizations must strive for value addition across entire supply chain by monitoring supply chain performance. The latest innovations in RFID technology, Supply Utilization management & Virtually centralized Supply chain management holds the key to the future. Looking to the future, supply utilization management is an emerging recommended practice that will enable healthcare organizations to dig deeper and more broadly into their supply chain expenses to harvest new and even better supply savings. Exploiting the power of RFID technology is not simply about replacing bar codes with tags.

Cultural competency is increasingly important in healthcare today. In America today, we are facing a lot of tension between cultures today. America is a very diverse country with many cultures co-existing and in order to properly care for patients professionals need to be able to understand and tend to their cultural needs. Whether it be a difference in language, understanding that someone is a veteran and how that may affect them psychologically, or any other set of circumstances that surround a specific culture. Having the knowledge and resources that cater to different cultures makes for better experiences across the board and, consequently, makes for more effective healthcare visits.

The paradigm of value -based care strives to make health care more responsive and convenient to each patient. Currently, health care system is fragmented with some value focused delivery options. As, time progress health care systems are transcending beyond the traditional methods of healthcare practice. In the coming years health care will witness a widespread adoption of new methods such as remote monitoring, patients becoming more engaged, and delivering health care on the go. Telemedicine, mhealth, wearable technology are revolutionary innovations that have the potential of taking over the health care world.

This report addresses the issues arising from the case study report of Guelph General Hospital. Over the years, the hospital has experienced challenges in the delivery of services to consumers. This is especially due to the expanding numbers of patients that have affected the normal functioning of the hospital system. Starting with the improvement of the emergency department, GGH has focused on the practices that would accommodate the increasing demands for medical services. The lean methodology is one of the implementations that aimed at reducing wastage within the system, in order to create value for the services offered.

And it is also affecting the function of the society and making changes, like increase dominance of doctor, expanding medical domain. Medicalization is related to everyone who live in the world, we might also affect by the new rules or norms caused by medicalization. We should take more attention on this issue and find out the possible solution to the medicalization.

The effective leadership must have characteristic of evidenced-base decision making, innovative and proactive thinking to enhance the problem solving. With the rapid changes in healthcare system, the patient care become more complex and therefore the decision making will be even harder. During the nursing program, educator should teach the decision-making process, guide them on how to relate theory with the practical, and emphasize the importance on referring to evidenced base guidelines, scientific study and research. Sherman and Pross (2010) suggested, real time conflict situation under mentorship with experienced leader can provide opportunities for novices to learn and manage. By having the knowledge and experiences in solving problem, it also can build up the future leaders’ confidence and

However, interoperability within the context of healthcare is yet to be realized. Thus, the lack of interoperability amongst healthcare systems further strengthens the information silos that exist in today’s paper-based medical files, which results in proprietary control over health information. This has resulted in increased healthcare cost, declining quality of patients care, and the inability to integrate patients’ information across healthcare

Cost and Quality Analysis Health care cost and quality are two essential domains that carry a huge impact in the world of health care system. To understand the complex relationship between cost and quality, defining each term facilitates an understanding of how each domain functions. The Institute of Medicine (IOM) defines quality of care as “the degree to which health services for individuals and populations increase the likelihood of desired health outcomes and are consistent with current professional knowledge” (National Academies of Sciences, Engineering, and Medicine, 2018, para. 3). According to Ryan and Tompkins (2014) in a paper report commissioned by the National Quality Forum (NQF), cost of care “measures total care spending . . .

The modern healthcare sector remains one of the most important aspects of the evolution of our society. The fact is that the health of the nation depends on the efficient functioning of the given sphere and its ability to provide care to all individuals who have need for it. However, the peculiarities of the modern healthcare, medicines, technologies used to examine patients and diagnose illnesses, precondition the extremely high price for certain services. In this regard, the question of reimbursement becomes extremely topical for the healthcare sector as there are numerous attempts to improve the existing approach and attain lower prices along with better results. Anyhow, the current system peculiar to the USA could be considered extremely

Healthcare is a critical component of human survival. To sustain a healthy lifestyle, proper healthcare services should be offered based on universality and affordability. The access to healthcare has been, however, far from universal or affordable. For institutional, political and socioeconomic reasons, access to healthcare is characterized by growing disparities between healthcare service recipients. Institutionally, disparity can be witnessed in concentration of premium services in organizations which are better funded, having most qualified care providers and, predictably, having most sophisticated equipment and facilities.

healthcare system. I found these trends very important, because they help the health care managers align the organization with the changing external environment. The first trend is eMedicine which enables patients to be more involved in their own care. The Food and Drug Administration (FDA) is continuously approving more medical softwares and physicians are becoming more interested to get advantage of this technology. Therefore, it is important for health care organizations to be prepared to adopt eMedicine.

One paramount difference right now is that healthcare organizations are essentially hiring in lieu of firing; hence, recruitment and retention are one of the most paramount issues. This is not obligatorily the case in other industries. The Cumulated States health care system faces many challenges in endeavoring to find a viable future. According to Dombovy (2002) among the critical issues are: • Achieving consensus on the constructs of health care • Reducing clinical variation/ enhancing quality • Financing incipient technology and drugs while circumscribing the rate of incrimination in health care costs.

I think there are many ways an ANP can influence health policy such as by providing high quality of care, lowering cost of care, increasing healthcare access and excellent nurse-patient relationship. Healthcare advocacy is very complex and requires access to the resources of power, wealth, will, time, energy, along with other necessary social and political skills and resources. As (Gould, Fleming, & Parker, 2012) state “advocacy is a fundamental instrument of health promotion practice and suggests strategies to apply these principles in

They are as a result treating more patients, are under more pressure and thus reducing the quality of care for patients. A recent AOTA article describing the current PPS in SNFs concluded that need for the Centers for Medicare and Medicaid Services (CMS) to implement a new system of therapy payment is crucial because patients are not being given quality care they need due to dictated frequency of therapy (Red Flags, 2015). It further suggests that the focus of new payment method should be on patient characteristics rather than the quantity of therapy delivered (Red Flags, 2015). Therapists also have to guess what services they are going to deliver to a patient rather than in the past when itemized bills or actual costs were sent to insurance companies after the services were provided (cost-based reimbursement, retrospective payment plan). Current and future occupational therapists should have an understanding of the Medicare A PPS system and be aware of annual PPS rule changes if working in a skilled nursing facility or related inpatient setting.

Nevertheless, “Health care providers will never be given enough resources to satisfy all demands placed upon them by a community that is becoming increasingly informed and demanding” (Capp, Savage, & Clarke, 2001, p.40). In addition, due to the scarcity of resources, it has become debatable whether health care is a privilege or a human right (Bodenheimer, 2009). Therefore, limited resources make rationing unavoidable and ethically complex. Rationing can be described as the limitation of potentially beneficial resources to a patient due to resource insufficiency. An example of rationing in medicine is the process for organ transplants.