In just a month of its establishment Amazon was selling books to all 50 states of the US and Canada. From the onset the company had ambitions of being an “everything store” (funding universe, 2004). Over the years Amazon increased its offerings to include DVDs, electronics, furniture and other consumer goods (Amazon.com, 2015). The product range increase was accompanied by a series of acquisitions. Oliva et al (2003) describes Amazon to be using a get big fast (GBF) strategy which is premised on keeping prices low while expanding market
Today, many people prefer to order products from Amazon instead of going to stores or malls. c. DESCRIPTION OF MY SUBJECT (AMAZON.COM): Amazon (Amazon.com) is the world’s largest online retailer and a prominent cloud services provider. The company was initially a book seller, then later it expanded to sell a wide variety of consumer goods and digital media as well as its own electronic devices, such as the Kindle e-book reader, Kindle Fire tablet and Fire TV, a streaming media adapter (Rouse, 2018). Jeff Bezos the C.E.O of Amazon incorporated the company as Cadabra in 1994 but changed the name to Amazon for the website launch in 1995. Bezos selected the name Amazon because it was “exotic and different”.
For example, the company evaluates competitors’ prices as basis for pricing AmazonBasics products. The advantage of this pricing strategy is that it makes selling prices more competitive, affordable and attractive to target consumers. On the other hand, the price discrimination strategy involves setting different prices for the same product. Amazon applies this pricing strategy through its different websites. For instance, the company’s prices for the same products are different between the United States and the United Kingdom, which has its own Amazon website (amazon.co.uk).
Causes According to Amin & Noor (2013), the E-consumers generally refer to the purchaser of goods and services over electronic systems such as Internet and other computer networks. This new group of consumers is increasing in number over the years as on-line shopping become a trend and manifestation of modern life style.Based from the Paynter & Lim (2001), E-commerce would provide consumers with benefits such as interactive communications, fast delivery, and more customization that would only be available for consumers through online shopping. Product information in the Internet is more compact and it ranges from various sites. Users have more opportunity to choose and compare products they want to purchase or easily find and select specialized products. This kind of open market place would increase competition, provide benefit for industrial buyers as it will promote better quality and more variety of goods.
Jeff Bezos being the business-minded entrepreneur realized the advantage of his company being at the top of a list in terms of probability. The logo of amazon thereby suggests that anything and everything, from A to Z can be purchased from amazon.com. Amazon’s online service business also includes renting out data storage in the form of hosting servers and computing resources, known as “Cloud Computing” over the internet, . He then went on to carry out an analysis of Amazon linking its sales to the internet trend and then formulating a report which highlighted yearly web commerce growth at 2300 %.He then created a list of 20 products and worked at promoting them via the internet. He further limited by cutting off non –profitable products and
Amazon is purely an online sales portal. Based on premium web rating organizations Amazon has a position ranging from 4 to 10 on a global ranking of premium websites. The presence of Amazon in the virtual world of internet is unquestionable. Big Data is a technology area which is highly talked about during the last several years. During the last 18 months, companies in the retail sector, manufacturing, construction, and technology areas have realized the extreme potential of Big Data and are trying to gain maximum advantage from it.
Structuralism in digital media and editorial cartoons in post-9/11 America There are over two billion social network users as of the year 2015 with a projected annual increase of around two hundred million (Statista). These social networks and in a wider scale, the digital media are one of the trademarks of the 21st century. It has led to the emergence of a digital media culture that reflects common place culture in different societies based on the structuralism theory. Digital media has also been utilized by groups and activists that carry different ideas and influence to promote their status and development. One example is the growing number of extremist organizations on digital media, following the U.S. war on terror, competing for hegemony
2.1.6 Advantages and disadvantages of electronic word of mouth: The growing usage of the Internet has led to the development of electronic word of mouth. Word of mouth strategies have become more simple and rapid via technology, in particular the Internet (Trusov et al., 2009). In addition, the advent of mobile devices has made electronic word of mouth more and more convenient, as they permit people to surf the Internet from anywhere and at any time. As with traditional word of mouth, this new method of conducting word of mouth has some advantages and disadvantages for both consumers and
Next is the price of its product and services. Due to high demand for internet users to maximize the data plan, Maxis introduces additional top up for mobile data to surf the internet if the existing data is used up. Besides, customers could share their data with registered family numbers. It is the different package of product that Maxis offer to their customers. In the mean time, the company could boost customer usage and promoting their services by price penetration strategy since there were high accessed of internet network coverage widespread in Malaysia.