The other strategic objective of the Apple company is based on thus generic strategy is to expand to ensure broad market reach. Such expansibility and business growth are achieved through intensive strategies for growth which it include product development. Apple uses product development as its main intensive strategy for growth and to become successful in the market. Apple implements this strategy through to innovation in its research and development processes. For example innovate through product like iPhone, apple watch and ipad.
1. When a company is formed, it either grows more and more to reach its maximum or it dies due to different reasons/ situations. Building a marketing strategy is vital for every firm. It is very important to set a certain path from the very start to ensure company’s growth and sustainability. In this case, Apple was able to build a competitive advantage and prosper because of its marketing strategies that were set to face various challenges.
• Advanced smart phone technology. • Application/update availability. • Selective providers. Weaknesses: Advanced technology is being developed and produced for customers consequently, Apple is faced with the complicated task of ensuring consistency and quality within its products. It is advantageous that Apple continue to invest in its Research and Development department to stay competitive.
Products That Deliver: Apple cautiously considers what customers are looking for, so its products are a consequence of both extensive research and powerful styling. This meticulous planning is a huge contributor to Apple 's high consumer- contentment rates. It 's plain and simple: Robust and easy-to-use products not only make your consumers pleased, but too make them want to purchase extra products from you. Consistency: All of Apple 's products have the same basic architecture. Because of this consistency, consumers who previously own Apple products have a good idea of what they 'll be getting before they make a purchase.
It is the exchange of value. It is important for Apple to develop the best pricing strategy for marketing iPhones as it affects the choice of customers and the success of the company. Pricing is meant to earn the company profit- ensuring return on investment and maximizing profits. Steve Jobs had a vision for Apple, which was to come up with quality products and sell at a premium price. Apple sets different price ranges for every product they launch depending on the storage (Gigabytes).
Lean approach gained much attention after it proved to be extremely useful for Toyota as it intended to have the enterprise think first and foremost about maximizing the value that its products and services can bring to the client. This change proved to be very advantageous for Apple has it helped in decreasing waste and inefficiencies not only in physical materials but also in time and cost. Apple is considered to be understaffed by most of the critiques but the reason behind that is that the company wants to maximize productivity even with limited resources. This can be related to setting unrealistic deadlines for each task by the upper management. As much as this is debated upon, the basic goal behind this is to increase employee productivity and to maximize their contribution and efforts given a limited time frame.
The employees are given the freedom to use and fix the problems found in the products instead having to get approval from the top. Besides having to set the right target to market their products, it is also vital that a company choose the right employees to work for them. Apple Inc. employs not only skilled engineers, but also applicants who are passionate about Apple products. The love for one particular product brand drives the employees to work extra harder to improve the products. Business Insider also stated that “Apple keeps winning because it’s a giant start-up”.
The value of the product reviews cannot be underestimated The care and attention Apple give to product reviews is incredible. The arts of understanding individual reviews, cultivation fans, and tailoring material to them are the components that make the product launches successful. It might not be the most glamorous PR activity, but it is important. Culture marketing is becoming more and more important in
These centres main focus is to provide high quality services to A-customers that have faced issues with a product or staff member. This motivates the consumer to buy an Apple item as they are taken care of if any inconvenience occurs. In addition, Apple tries to fulfill the customer’s experience by providing them with benefits, by selling their products in Telecom centers. Such as: Singtel, M1 or Starhub. Apart from providing better services to a client, accessibility also improves as the IPhone 7 is bought in a location in which Apple doesn’t have a
Apple states in their Form K-10 Report (2017, p.1) they are “committed to bringing the best user experience to its customers through innovative hardware, software and services.” In an Industry where profit margins are low, technologies are constantly evolving and competition is high it is essential that Apple continues to offer innovative and simple products that increases customer experience (Heracleous, 2013) so to maintain a competitive advantage. A variety of tools have been used to evaluate Apple’s external and internal environment, including the PESTEL (Appendix 1), Porter’s Five Forces Analysis (Appendix 2), SWOT (Appendix 3). It is envisaged that the information derived from these tools and the associated analysis will support Apple’s CEO to make strategic decisions that addresses the challenges ahead in the short term, ensuring Apple can be competitive in the long term (Rothaermal, 2017). External Environmental Analysis PESTEL: Apple has a significant presence in the Asian markets in terms of contracted suppliers and through high magnitude of sales. This leaves Apple susceptible to significant political and economic risk both internationally and within the United States.