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Value Management Strategy Of Pepsi

788 Words4 Pages

PEPSI CO International holds the reward of being most prominent beverage provider to the world. The Company came into existence as the result of merger of Pepsi-Cola and Fritto-Lay. Both these companies were founded by Caleb Bradham and Elmer Doolin respectively. Pepsi Co is missioned to become the premier supplier of consumer based items and pays due attention towards the non-monetary part of environment along with the enhancement of shareholders’ economic value. Pepsi Co’s history of introduction of its product portfolio has dominated the world throughout the history. This includes the introduction of various snacks and drinks like Doritos, Fritos, Pepsi Light and Pepsi Slice. Also the acquisition of Pizza Hut was a milestone for the Pepsi family. The brand family of Pepsi is decorated with high quality outputs continuously attracting and retaining consumers as an integral part of Pepsi’s value addition strategy. Tropicana The fruit juice Leader, Quaker Oats, Gatorade, Lays and Pepsi are the brands with major market shares as far as national and international sales is concerned. The Pepsi Co prefers acquiring the human resource to support its strategic level that is diversified and well equipped with the industrial norms irrespective of the racial, social and geographic backgrounds. The strategic leadership is comprised of qualified and skilled professionals directing their skills towards maintaining the culture for provision of high quality products. Considering their

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