Value Proposition Case Study

Value Propositions are the products and services that create value for a specific Customer Segment. It answers the following questions: Which customer needs are we satisfying? What is the specific product or services are being offered? ; What are the features that match the customer needs? What are the benefits the market will derive from the product or service?

The company assures the consumers that food cart will not just sell delicious and affordable but healthy as well, with its tofu made from soya beans and the flavours made from natural flavourings. The customer can directly choose the flavour that fits their taste. Kariton ni Mang Taho will make sure that their customers will leave with a satisfying look on their faces not only because

The Kariton ni Mang Taho food cart sells flavored tahos to its customers and making sure that it attracts more local tourists to love and patronize local products.

Key Partners

One of the business models defines as the network of suppliers and partners that make the business model work. Companies forge partnerships to optimize their business models, reduce risk, and/or acquire resources.

Since the UrLim Taho Company functions as a manufacturer and distributor, the key partners are the supplier of all the raw ingredients of flavored tahos are: the Miracle Soybean Food International Corporation from Pasig City (soybean Supplier), Ong Kin King Baking Company (soybean, cups, canister, and tapioca pearl supplier), Southchoice Incorporated, Newgard Enterprise Incorporated (Cups and canister supplier) in Cebu City, Robinhood Manufacturing (tapioca pearl supplier) from Bacolod City.

Cost Structure

The Cost Structure describes all costs incurred to make a business model work. Such costs can be calculated relatively easily after defining Key Resources, Key Activities, and Key Partnerships. The cost structure of the food cart is its canister, the ingredients of the Taho, and also the consumption of the utilities and