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Values And Habits Of Fast Food In India

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Fast Food in India:
India has come a long way since independence and our food and taste habits are no exception to this. Indian households always have welcomed food with convenience in cooking and purchase (Ritu Anand 2011). The quick service industry has been very successful in replacing fresh and healthy food from the consumers diet with fast food and processed food. . According to the English dictionary “ Fast food is a type of meal that is often pre-prepared and served quickly. According to Merriam-Webster online dictionary fast food is “ designed for ready availability, use, or consumption and with little consideration given to quality or significance”. In data Monitor’s (2005) survey, the fast food market is defined as the sale of food and drinks for immediate consumption either on the premises or in designated eating areas shared with other foodservice operators, or for consumption elsewhere. Fast food has become one of the fastest growing industry.
Banking on advantages like a young population with rising disposable income and increasing urbanisation in the country, the business of quick-service restaurant (QSR) chains in India is expected to grow eight-fold to US$ 5.6 billion by 2020 from US$ 720 million in 2011, at a CAGR of 27 per cent.

Both domestic and international QSR chains like Domino 's, McDonald 's, Pizza Hut amongst others are banking on the changing lifestyle of Indian consumers. In fact, India’s quick service restaurant chain industry is expected to

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