We need to be careful when we are buying things online, make sure that the websites are authentic. This season is not just about getting offers from the big enterprises and shopping malls. It is the right time for the felonious people to fetch the confidential details of the customers who do online shopping. There are millions of mobile applications available for the E commerce websites. People have started to shop online with the help of these mobile apps.
Wordpress Ecommerce website development Process: In this article we will discuss the process of developing the wordpress ecommerce website from scratch but before we get into details the web development firm needs to discuss following questions with their clients. This is a general list of questions the web development agencies ask their potential clients before the wordpress development process begins. What is the purpose of user's website? Which product are user going to sell to the users through this online store? Whom are user going to sell the products to?
“Fashion brands in particular do receive substantial engagement on social media due to the design-driven nature of their products, so they should make use of visually-rich platforms like Instagram and Snapchat when developing social engagement strategies,” said Jenny Ryan, senior product marketing manager at Sprinklr. As new looks on the runway can immediately be instagrammed or tweeted by fashion bloggers and influencers, people can no longer wait for the collections to be shown in printed magazines such as Vogue, Bazaar, and Elle. Fast fashion stores are capable of promptly providing inexpensive collections in accordance with current trends and are undoubtedly the best choices for mainstream consumers. Additionally, the more positive experiences with their products are shared on fashion blogs and online social platforms, the more customers will be reached. Thus, engaging in social media can help fashion brands attract new customers, interact with loyal followers, and boost
In 1999, Sephora.com was launched in the United States and it was the foremost beauty site on the Internet. Sephora realised that smart phone has now become an essential tool in everyone’s daily lives and customers were spending more time online. In order to expand their customer base and to satisfy the customers’ needs, Sephora has launched a “Sephora To Go” iPhone and iPad application in October 2010 which allows customers to have an in-store experience such as personal purchase histories, bar-code scanning, reviewing, rating and purchasing their products online. The application also provide customers with special offers and the lastest beauty news and updates from Sephora’s Facebook and Twitter feeds. Already hitting 3 million application downloads on the App Store, Sephora further expands their application by inventing an online beauty service called ‘ColorIQ”.
Zara is more focus on finding the exact retail site that best suits the company rather than spend- ing the extra investment on luring customers into the store (Dutta, 2002). Uniqlo -- Global While Uniqlo is implementing its global expansion strategy to increase its global market share, its social media strategy is very localized and suitable for different cultures and societies. Each of their main sites can have direct access to local social media, more or less in accordance with the national focus. Each time, the social media presence is adapted to the most appropriate local channels (Myndset). For example, in the US and UK, they have Twitter, Facebook,
Introduction Social Technology is defined by Gartner as “Any technology that facilitates social interactions and is enabled by a communications capability, such as the Internet or a mobile device.”  In this age of technical innovation, social tools are having a huge influence on how consumers choose to shop. An increased amount of people are using the web for information on products and services. It is a necessity for all retailers to take it to the next level by serving those customers with their desired products, in a streamlined user-friendly online shopping experience. This helps solve the issue whereby long lines instore, lead to customers over-analysing their product choices and often reconsider their purchase.  However it is
Our world is changing everyday. Therefore, the society of economies will never stop its development. In this technology-enabled and networked environment, experts start to realise that business could not only be conducted in the traditional form but also through an electronic medium. As this concept emerges, some entrepreneurs do make attempts by starting up Internet business. It includes purchasing and selling any item over the Internet, electronic fund transfer, Paypals, and all other methods of conducting business over digital networks.
Are you also unaware of the importance and power of Digital Marketing, just like Samantha? Well, if so, this particular article will be worth a read for you. In this technological era of smartphones and desktops, where almost everything can be found online, businesses have to have an online presence in order to be successful. And, just in case you have a feeling that online presence only means having a website, then no my dear mate. There’s a lot more in the world of digital marketing which if explored aptly, can help build a strong repute for your business online.
In India, recently there has been birth of many new online shopping website which has affected small retailers widely. I don’t think that such big businesses are the threat for small retailers but I believe that even small retailers can come together and create large business. Making a standard website, managing proper marketing and logistics and following proper accounting principles can give a boost to any business, with this belief I had the idea of creating a business in which customers can take online order of groceries and other day to day required materials from my website and after getting the order on my website, the order will be immediately forwarded to the super market-located nearby the customers address and ask them to provide the service in few minutes. Along with the fast delivery of the required product with value added discount facilities, I can not only benefit the customer but also create opportunities for many small retailers by increasing their sales. Developing such kind of business ideas also requires large skills of accounting knowledge which I am sure I can definitely avail from this Master Program of Accountancy and help the society in the coming
Discernment of Consumers toward e-shopping: An Indian perspective study Swatantra Kumar Research Scholar Department of Business Administration DDU Gorakhpur University Pin-273009 Phone-9236885952 Emailemail@example.com Dr Sanjay Baijal Professor Department of Commerce & Business DDU Gorakhpur University Uttar Pradesh, India ABSTRACT Purpose: This exploratory study is an attempt to analyse the shift from traditional brick and mortar framework to virtual shopping. The paper further explores the factors which the customers keep into their mind while shopping via online mode. Design/ Methodology: A convenient sampling method has been used to collect data. Questionnaires have been filled through face to face interaction with the