Van Heusen Brand Strategy

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1. About Van Heusen

The top rated dress shirt mark on the planet, Van Heusen has been connected with snappy, moderate and brilliant shirts since presenting the protected delicate collapsing neckline in 1921. Today, Van Heusen has developed into a 24/7 way of life brand known for dress shirts as well as for both men 's and ladies ' dresswear, sportswear and adornments that emerge for their fit, fabric, completion and creative style at a small amount of the expense of extravagance brands. Van Heusen has likewise risen as a design power: men and ladies now look to the brand for master counsel on what to wear, when to wear it and how to wear it.

Van Heusen 's Dressy, Casual, Weekender and Studio Collections, for instance, contain things
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Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo Ltd, is one of India 's fastest growing branded apparel companies and a premium lifestyle player in the retail sector. After consolidating its market leadership with its own brands, it introduced premier international labels, enabling Indian consumers to buy the most prestigious global fashionwear and accessories within the country.
The company 's brand portfolio includes product lines that range from affordable and mass-market to luxurious, high-end style and cater to every age group, from children and youth to men and women. Madura Fashion & Lifestyle is defined by its brands — Louis Philippe, Van Heusen, Allen Solly, Peter England and People — that personify style, attitude, luxury and comfort.
Madura Fashion & Lifestyle reaches its discerning customers through an exclusive network comprising more than 1,300 stores, covering 1.9 million sq ft of retail space, and is present in more than 1,300 premium multi-brand stores and 300+ departmental stores.
Established in 1988 by Madura Coats Limited, Madura Fashion & Lifestyle has its origins in the erstwhile Coats Viyella Plc, Europe 's largest clothing supplier. In December 1999, Aditya Birla Nuvo, an Aditya Birla Group company, acquired Madura Fashion & Lifestyle to become the undisputed leader in the readymade menswear industry in India. In 2000, the company became a wholly-owned subsidiary of Aditya
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Since 2005, the Tommy Hilfiger management team has driven the growth of the brand’s global retail sales at a 12% compound annual growth rate, through a focused expansion in Europe and Asia, by repositioning the brand in North America and by further penetrating its licensed regions and product categories. Looking ahead, we believe the brand should achieve 8% to 10% annual global retail sales growth by capitalizing on our investments in existing and new product categories, distribution channels and geographic regions, which should drive Tommy Hilfiger’s $6.4 billion in global retail sales in 2013 to approximately $9.0 billion within the next few years. Our

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