International Expansion. LULU’s sales have been concentrated in North America, with 93% of the total coming from the U.S. and Canada. Management has indicated that it wants to expand its stores in Asia and Europe, which had a total of only 11 company-operated units at the end of 2015. In 2016, it was planned to open an additional 11 international stores, and further accelerate this growth next year. Management of LULU hopes that international sales will be from 20% to 25% of the total by 2020.
All about the fashionable Victoria’s secret: Victoria’s Secret is none other than an American retail store, which seems to be the biggest chain in selling women’s lingerie all over the US. Roy Raymond is said to be the victoria secret owner, since the company sells beauty products, lingerie and a lot of other woman’s clothing over several thousand stores. Through their catalog, the concern reaches about 370 million people across the world. The company is completely possessed by limited brands. In reality, they have been accredited with getting lingerie into the mainstream.
Hanes is the world’s largest marketer of basic apparel that sells a variety of products such as bras, panties, shapewear, sheer hosiery, men 's underwear, children 's underwear, socks, T-shirts, sweatshirts, fleece and other active wear (Hanesbrands Inc.) The Hanes Company is based in Winston-Salem, N.C., has approximately 63,500 employees in more than 40 countries, and primarily operates its own manufacturing facilities. (Hanesbrands Inc.). This case study analysis applies the evolving nature of branding as per McEnally, de Chernatony (1999) to show that the Hanes brand shows evidence as brand reference, as a personality brand, and as an icon throughout the years. Unbranded
Makeup market it’s one of its largest opportunities, and the company continues to lead in this market. Its M·A·C brand had a strong performance, Bobbi Brown and Smashbox also makeup this year as both brands expanded globally and launched exciting new products. Estée Lauder continued to boost its fragrance business and achieved strong results from its luxury brands. In hair care, they expanded their presence internationally and have solid growth led by Aveda brand, with strength in both salons and freestanding stores. Estée Lauder is obviously the number one prestige beauty company in many markets, such as the United States and the United Kingdom; in fast-growing emerging markets, such as China and Turkey; and in smaller, but high-potential emerging markets, such as Mexico and the Middle East.
Victoria’s Secret is an American designer of women’s popular lingerie. With 2012 sales of $6.2 billion, it is the largest lingerie retailer in the U.S. Victoria’s Secret was founded in 1977 by a man named Roy Raymond. Raymond was shopping for lingerie
UNITED COLORS OF BENETTON COMPANY PROFILE United colors of benneton is the Europe’s largest clothing manufacturing company and world’s largest consumer of wool in the garment sector. The presence united colors of benneton is in 120 countries, having 9 huge factories in different part of the world and having over 5000 sales outlets generating a total turnover of 2.0 billion Euros (net of retail sales). It is a company with a strong Italian character whose style, design expertise and passion are clearly seen in the products of benneton. The development of united colors of Benetton’s commercial organization has been supported by a major programme of investing in megastore which are run by the group, per its plan to control distribution, other by long standing partners. These stores are characterized by their generous dimension, their prestigious location in historic and commercial centers and by the high quality of customer service they offer.
It holds a premium brand image and has huge brand equity. It represents values such as freedom, self-expression, adventure and style. Future Strategies • Company has recently expanded its distribution network reaching out to customers in the tier 2 and tier 3 cities. • Fashion Innovation: Arrow goes Stitch less. It recently launched a new collection of stitch less shirts by the name SuperLuxe.
• Marks & Spencer: - A British multinational retailer with over 1000 outlets over the world and prominently in Europe. • Calzedonia: - Calzedonia is the parent company of the Italian Brand Intimissimi. They have 1100 outlets worldwide. • La Senza: - La Senza is a L Brands owned Canadian fashion retailer which sells lingerie and intimate apparel. They have 487 outlets in 45 countries and specifically carters to the target segment of after college women.
Company Background Bombay Rayon Fashions Limited (BRFL) is a Mumbai based textile company, engaged in the manufacture and exports of wide range of fabrics and garments with tie-ups with various international brands viz. C&A, H & M, Inditex group (Zara), Gap, Abercrombie & fitch, Walmart etc. to supply fashion garments. The company commenced operations as a 100 per cent fabrics company in the early 1990s. Subsequently to move up in the value chain, it forayed into high-margin garments business with a series of forward integration.