Van Heusen Necktie Advertisement Typical Of The 1950's
A Van Heusen necktie advertisement typical of the 1950s is an example of the kinds of advertisements utilized in the United States during and after World War II. The image also briefly describes the economic climate of the United States that former soldiers returned to after the war was over. The highlight of the Van Heusen necktie ad is meant to sell neck ties, but it also promotes sexism and misogyny in its imagery and wording, accomplishing in making an extremely effective ad.
In today’s day and age, advertisements and media are full of sexist images and gender stereotypes. However, none were more sexist and stereotypical than the ads of the late 1940s and early 1950s, where patriarchal ideals were at the height of their popularity. Even though the advertisements contained both images and words to persuade consumers, oftentimes the artwork was all that was needed to demonstrate and convey the widely held misogynist views of women by the corporate world and the consumers who consumed
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