Vans Maxd Case Study

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Vans Maxed 7 P’s & Digital Marketing Strategies (Vans Maxed: Prototype 2015) 1. PRODUCT What does the client want from Vans Maxed? The customer wants a wide range of shoes to choose from. The customer wants and expects good quality products that are lightweight and are durable. The customer also wants the authentic vans feel in the new product (Marketing91.com, 2010). How and where will the customer use it? The Vans Maxed shoe will be used in gyms, on sports fields and even for athletic activities. It is a suitable shoe for walking and running as it supports the heel and ankles. The Vans Maxed shoe can also be worn as a fashion statement, as not everyone will want to wear them just for sports (Marketing91.com, 2010). What features does it have to meet the client’s needs? Vans Maxed will have the authentic vans line on the shoe to still keep a similar look to the iconic shoe. It will be lightweight material as well as flexible for running (Scribd.com, 2015). The material used will also be breathable in order to allow air circulation. The sole of the shoe will have good grip for ultimate performance. How is Vans Maxed different from its competitors? It is a fashionable gym shoe opposed to other brands that focus on a specific action of sport. It works as a standard gym shoe, from cycling to running etc. Vans Maxed has a solid base, which provides a heel and arch support. The grip is very durable and can move from wooden surfaces to tar (Scribd.com, 2015). 2. PRICE

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