Case Study Of Veggie's Time

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VEGGIE’S TIME!
(Veggie’s Fried Mushroom)
1.1. ABOUT US
Everyone knows that “Food Business” is a ‘never die’ business because everyday people need to eat. Hence, a lot of people are trying to make a canteen, food court, restaurant,etc. Nowadays, junk food and instant food are everywhere. Some people rarely think about health food because they think it is enough when they get food and feel full. Junk food and instant food are very bad for our body, maybe we do not feel the bad impact for now, but later, we will regret about eating junk foods and instant foods. That is, as a people who want to build a food business, we have to think about the impact and make some innovation.
According to Capital is Not Enough : Innovation in Developing Economies …show more content…

We use our uniqueness to persuade a lot of people, because when they eat it once, they will ask it again for the twice, three times and more. Next, consumers will remember about the taste and sensation. Our targets are start from the middle to lower, until upper middle class consumers, because we give affordable prices but still with the highest quality that we can give. Veggie’s Time! is one of the best way when you need health food to eat without any worries.
1.2. VISION OF VEGGIE’S TIME!
Become a unique food industry where everyone can eat our food without any worries about the health.
1.3. MISSION OF VEGGIE’S TIME!
1. Providing healthy food that is affordable, but still healthy and has quality.
2. Providing a place for everyone to eat without any worries, especially for Vegetarian people.
3. Supporting vegetarian’s diet to become a healthy but still fun lifestyle.
4. Recruiting investors or vendors to decrease the unemployment.
5. Inviting the young generation to join where they can open new outlet as our …show more content…

MARKETTING STRATEGY
A) Power of Mouth, we think this is the best way to promote our product, because people more believe in others testimonials than advertisement. Hence, what should we give then? Memorable and yummy taste, good service and give what consumers need and want. After consumers feel good, they wil inform it to other people, and others will be curious about our product and they have some desire to try our product.
B) Advertisement, we will use the Power of Social Media, social media is very important nowadays, we will utilize the social media, broadcast it with Instagram, Twitter, Facebook, Path, etc. It is cheap but the impact is really strong. We invite the customers to take a picture or video with our product and challenge them to upload it, after that we will give some reward to them.
C) Discount, we also want to give some discount, especially for students, gathering, people who is on their

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