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Vending Machines Case Study

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1. Discuss why you think that there is demand for this product/service in each of the countries you chose.
-Japan is widely known for their use of vending machines. They are also a country of Ramen. I found a lot of people complain of their Ramen being over cooked or under cooked. Also a lot of their professionals work extremely long hours and are more concerned with the food that is going into their bodies. A lot of the food found in vending machines is also of low quality. With the vending machine it is cooked in a matter of minutes and comes with a variety of toppings.
-Canada is on the rise with their vending machine population. They are starting to have more guidelines with the products placed in their vending mcahines. They are wanting …show more content…

What barriers/competition will you face in each country?
-I found a lot of Italian restaurants in Japan. I however didn 't find any that were in vending machines. Saizeriya is a chain I found in Japan that offers great food and lower pricing.
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3. How will each country’s culture and customs affect your product/service?
-Japan
-Families in Japan usually make Bento boxes for their meals.
-Canada
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4. What kind of research did you conduct in order for you to be successful in each country?
-I researched the amount of vending machines located throughout Japan and found that there are 5.6 million. (Japan-Talk) I also found that the amount of people currently working right now is around 78 Million. 35% of people in Japan use vending machines daily. A lot of Japanese people would rather talk with machines than with humans.
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5. What will be your target market in each country?
In both Canada and Japan my target market would be working class businessmen looking for a healthy and quick meal. It could also be placed near schools and more populated areas.

6. What will be your mode of entry for your product/service?

7. You must create two different marketing campaigns for each of the regions. Some topics you need to discuss/research about

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