Ventria Rice Case Study

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Founder of Ventria Bioscience in 1993, Dr. Raymond Rodriguez a molecular biologist that worked on the production of rice on the state of California. California had some passed issues with the growing of rice, where they had to burn the whole stock. Ventria’s proposed uses for rice-derived lactoferrin are based on property, including treatments for diarrhea and topical infections, these crops started inside but where later grown outside. Once grown outside the crop had on issue that the field’s previous crop contaminated the current crop of rice. These commingling cause the crop to be destroyed. Rodriguez had worked on many project but needed help in completing the project to bring profit back in the business. His ability to manage many projects was questionable. In 2002, Deeter came to Ventria to help Rodriguez in his projects, because Deeter was known for his…show more content…
After the harvest, the rice was transported to a drying facility and from there to a mill. At the mill, the rice was processed to remove the inedible hull and then either sold as brown rice or further polished into white rice. Many mills used laser sorters to remove broken or immature grains, per the Information from the California Farm Bureau Federation, the U.S. Rice Foodservice, and personal observation, (Lawrence & Weber, 2011).” They were known for their production and business with Turkey, Japan, Korea, and Taiwan. Rice mills are big organization investors like ADM, Far West, Pacific International, and Sun West that create jobs and distribute rice through the world from the California Rice Farmers (CRF). The options that might emerge from the dialogue between Ventria and its relevant stakeholders is where the rice demand from the customers may require terms and conditions for production to the industry. The enabling legislation

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