Vera Wang Ad Analysis

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In a world where males dominate the business industry, females have the chance to shine in their relationship. Vera Wang's 2011 perfume advertisement shows an adaptation of a love story based on Shakespeare's Romeo and Juliet. Not only that, if one has seen the movie Pretty Woman, this scene might look a little familiar with the ending scene on the fire escape with her amorous fantasy coming to fruition. It has a fresh, modern twist to it, making it easier for viewers to relate to the topic of love. This ad stars Leighton Meester from Gossip Girl and model Tommy Dunn. During the time this ad was put out, the royal wedding of Prince William and Kate Middleton was announced, and this could be seen as kairos for Vera Wang's Lovestruck perfume…show more content…
Particularly, Leighton Meester from Gossip Girl, plays the role of Blair who is on the hunt to gain her fairytale wedding. Her character represents a person who is bad with romance, but in the end marries rich and gets her fairytale ending. Using Leighton as the spokesperson for this advertisement gains favor with teenage girls who see her as their role model, hoping they can have that fanciful love she did. Not only that, being the age she was, and her youthful appearance garners more attention as this ad was placed in the Cosmopolitan which mostly targets women who want fashion, celebrity news, and dating…show more content…
Vera Wang is a highly recognized multi-billion dollar company that people just know. This is important for the ad, because the dress that Meester is wearing was designed specifically for her by Vera herself. With an ad or company like this, one would think there would be no logos, but if we look closely, Vera's number one fashion item she is known for is selling wedding dresses. With this perfume ad, she is inadvertently hoping that the perfume produces more couples who will then have the need to buy her dresses. She also believes that "A woman is never more sexier than when she is comfortable within herself" -Vera Wang. The love-struck perfume can be perceived as a little helper for a woman to become more comfortable with finding their fairytale

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