ipl-logo

Pretty Woman Advert Analysis Essay

798 Words4 Pages

In a world where males dominate the business industry, females have the chance to shine in their relationship. Vera Wang's 2011 perfume advertisement shows an adaptation of a love story based on Shakespeare's Romeo and Juliet. Not only that, if one has seen the movie Pretty Woman, this scene might look a little familiar with the ending scene on the fire escape with her amorous fantasy coming to fruition. It has a fresh, modern twist to it, making it easier for viewers to relate to the topic of love. This ad stars Leighton Meester from Gossip Girl and model Tommy Dunn. During the time this ad was put out, the royal wedding of Prince William and Kate Middleton was announced, and this could be seen as kairos for Vera Wang's Lovestruck perfume release date. With the ethos of Vera Wang and Leighton Meester, this visual image makes women feel as though they have the utmost confidence when choosing their ideal romantic fantasy with this perfume. The advertisement depicts an ardent scene in which a man is …show more content…

Particularly, Leighton Meester from Gossip Girl, plays the role of Blair who is on the hunt to gain her fairytale wedding. Her character represents a person who is bad with romance, but in the end marries rich and gets her fairytale ending. Using Leighton as the spokesperson for this advertisement gains favor with teenage girls who see her as their role model, hoping they can have that fanciful love she did. Not only that, being the age she was, and her youthful appearance garners more attention as this ad was placed in the Cosmopolitan which mostly targets women who want fashion, celebrity news, and dating

Show More
Related

  • Summary Of Sex Lies And Jesus Is A Brand Of Jean Kilbourne

    1353 Words  | 6 Pages

    The ad uses the woman as a tool to persuade consumers to embrace its new car just like the man in its poster

    Read More

  • Sandy Hook Promise Rhetorical Analysis

    1568 Words  | 7 Pages

    What audience is being targeted? This commercial targets the girlfriends and Wives of the world through use of comparison to the man in the commercial to the man in their life. Also men are targeted in this commercial, as they reel them in to buy the product only for the attention of their partner. How does this ad appeal to the target audience and what message is being

    Read More

  • Rhetorical Analysis Of Covergirl

    763 Words  | 4 Pages

    They use words such as breath, fresh, and silky. those words coupled with the silk drapes hanging from the ceiling along with the silk skirt that Taylor is wearing combine to produce a joyful feeling as the view watches the commercial. Covergirl is a brand of makeup that is generally marketed towards high schoolers that usually cannot afford the more expensive luxury brands. This demographic is going through one of the hardest times in their life superficially speaking. they are told that they have to live up to a certain unattainable standard they are excepted to be tall and skinny with flawless skin, so when cover girl use their emotionally charged mottos “Easy, Breezy, Beautiful, Covergirl” they are using the girl’s hopeful emotional desire to be those things to manipulate them into purchasing their product.

    Read More

  • A Rhetorical Analysis Of Victoria's Secret

    948 Words  | 4 Pages

    In a world where women’s sensuality is a sign of alluring power, Victoria’s Secret is undoubtedly one of the most successful companies to capitalize from this aspect of women. From sleepwear to sportswear, Victoria’s Secret has expanded its production to fit every woman’s daily agenda, ensuring that no matter the event, Victoria’s Secret is there for you. In the company’s 2016 Sport TV Commercial, Victoria’s Secret markets sports bras to young women across the nation, as the company continues its prominent influence in the fashion industry. The reason behind the Victoria’s Secret ad’s success is through its strong use of pathos and ethos, although the ad lacks logos.

    Read More

  • Covergirl Ethos Pathos Logos

    670 Words  | 3 Pages

    Figure 2 is an image put out by the worldwide makeup brand Covergirl. The ad uses Taylor Swift, a beautiful celebrity to endorse their product. By using a beautiful celebrity, Covergirl is trying to engage with the audience and appeal to their interests. Swift’s flawless skin targets the average woman’s emotions, evoking the need for flawless skin. Now this average woman is thinking that if a big name celebrity uses Covergirl brand to achieve beauty, then she should go out and purchase it for herself as well.

    Read More

  • Gatorade Ad Analysis Essay

    578 Words  | 3 Pages

    Being a person of sports and fitness, the brand ‘Gatorade’ is quite familiar. Gatorade isn't just any sports drink but a sports drink that is known for its exquisite taste and excellent job at replacing ones electrolytes. Gatorade is a beverage most enjoy but for athletes it is practically a blessing. The world known drink motivates and pushes its athletes to go above and beyond and to be sure to hydrate as well. In one of the many Gatorade commercials out there, I was able to see as to how Gatorade used ethos, pathos and logos to both amuse and convince its audience.

    Read More

  • Dating Abuse Ethos Pathos Logos

    619 Words  | 3 Pages

    The most prominent detail in the ad is a heart that is faded around the edges with a collage of hands holding definitions of what love is written on paper in various scripts within (Ede 86). The hands pictured are from different races, genders, and ages, implying that there are no barriers when it comes to dating abuse. The use of pathos here appeals to the audience’s desire to feel loved, creating a sense of hope and trust. Some of the examples of what

    Read More

  • Cleaner Of Your Dreams Ad Analysis Essay

    1540 Words  | 7 Pages

    Debatably one of the most entertaining and memorable commercials during last year’s Super Bowl was the 30 second Mr. Clean ad: Cleaner of Your Dreams, which aired during the third quarter of the game. The ad features a wife tired of cleaning who gets increasingly more turned on as her fantasy husband, “Mr. Clean”, uses Mr. Clean products to finish the household chores and concludes with a surprise ending of Mr. Clean transforming into her real husband, an average looking man. This ad destroys gender roles, showing that it is good for everyone when men help clean the house. Through the use of visual communication, verbal communication, and the timing of the Cleaner of Your Dreams ad, Mr. Clean effectively asserts that men need to help women clean while representing its intended audience, men watching the Super Bowl, and entertaining its target audience, people who buy cleaning supplies.

    Read More

  • A Rhetorical Analysis Of John Frieda

    972 Words  | 4 Pages

    For an advertisement targeted at moderately insecure women and women with a beauty complex, emotions play a huge role in the success of the ad. The first way the ad does this is through the display of a beautiful woman with perfect hair. When the target audience lays eyes on the advertisement, the first thing that crosses their mind is to look as perfect as that woman. The woman in the ad is saying in a sense, “use our product and you can look like me!” It plays on women’s’ jealousy.

    Read More

  • A Rhetorical Analysis Of A Commercial

    556 Words  | 3 Pages

    During Super Bowl Sunday, millions of people across the globe tune in to watch the game while also gawking at some of the most popular commercials of the year. Coca-Cola presented its commercial “Love Story” during this past Super Bowl. They are known for having memorable and popular advertisements, this past one was no different. “Love Story” persuades the average person to drink a Coke with any meal along with the ones they cherish.

    Read More

  • You Make Me Feel Essay Examples

    1067 Words  | 5 Pages

    The first scene in the ad “You make me feel” shows real life women in many different roles they play in their professions, families, communities and the world. Some of the women are shown in their everyday professions such as a musician, waitress, teacher, farmer, doctor, artist, valet parking attendant, baker, marathon runner, Miss America pageant winner, and military women. Other women are shown in the ad with their families spending quality time together, posting yard sales signs, picking pumpkins, farming and caring for their families. They are shown as single mothers, married women and in a relationship with a partner.

    Read More

  • Ethos And Pathos In Revlon's Mascara Commercial Campaign

    407 Words  | 2 Pages

    During the 21st century, advertisements use many methods to attract the audience. Companies, especially cosmetic companies, use their advertisements to manipulate their viewers to make them think that they need their beauty products. Revlon is a perfect example of these cosmetic companies that play with your mind. Revlon’s mascara commercial campaign utilizes ethos, pathos, and logos. Ethos is shown in many advertisements of Revlon’s mascara campaign.

    Read More

  • Old Spice Commercial Analysis: The Man Your Man Could Smell Like

    1128 Words  | 5 Pages

    By saying things such as, “…if he stopped using lady scented body wash…” or “Anything is possible when your man smells like Old Spice and not like a lady.” As if there is something wrong with a man smelling like a woman; but what do woman smell like? Finally, the commercial uses imagers such as the Old Spice appearing from a hand full of diamonds to appeal to pathos and to make the audience associate Old Spice with luxury. This commercial does not appeal to logos as much as it does to pathos and ethos.

    Read More

  • Calvin Klein Advertisement Analysis Essay

    912 Words  | 4 Pages

    The campaign exposes such graphic images to send a subliminal message to its target audience. Any woman would want to look like her, and believe that using Orchid Soleil, Tom Ford perfume will help her achieve that idealistic image/lifestyle. Tom Ford is also known for his famous adverts released in 2007, promoting his new fragrance, which appeared with a bold and confrontational image of a bottle of his fragrance wedged between a woman’s thighs and cleavage. Overwhelmed with phallic symbolism and exploitation of a woman’s body, it does not come close to any definition of how such an ad even slightly defines ‘high

    Read More

  • I Love My Body: Advertisement Analysis

    971 Words  | 4 Pages

    The ad features three Angels in VS lingerie with the slogan “I Love My Body” on the right and a description underneath. The central focus of the advert is the three models on the left and their facial expressions are smug and seductive, as if they were beckoning us to come look at the ad. They also seem confident, which connects to the phrase on the right, “I Love My Body”, showing that they are confident and

    Read More

More about Pretty Woman Advert Analysis Essay

Open Document