Vera Wang Bridal House
Vera Wang Bridal House In Vera’s younger years, ambition and talent radiated from, whether that be figure skating in China to designing her own costumes. Talent was something that was very evident from early on. Before deciding to create her own path, Vera was Senior Editor at Vogue for 15 years, and later the Design Director at Ralph Lauren. It was in 1990, while searching for her own special bridal gown, that she knew she wanted to build a company that provided brides with their perfect dress. Since then, the company has come a long way with numerous collaborations and licensing deals (“Company Description”).
. Vera Wang Bridal House, is a wholesale private company founded by Vera Wang with the help of her dad’s investments, she was able
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Within this exclusive brand, which is only sold at Kohl’s, Vera offers, apparel, footwear, bedding, cosmetics, and more. Simply Vera, targets women amongst the middle class that have an average income but cannot afford top line designer products.
Following Simply Vera, Vera collaborated with David’s Bridal and Menswear house to offer exclusive collections. One of which was White by Vera Wang, which supplies discounted gowns and bridesmaid’s dresses and is sold exclusively at David’s Bridal. Reasonable price ranges of $600-$1,500 allow for brides to purchase a designer dress, without the high designer prices. Her collaboration with David’s Bridal allowed for her to infiltrate the competition, while simultaneously building her brand recognition with those who may view her as unattainable.
Menswear house, a collaboration catered to men, offers Black by Vera Wang. Not only does this collaboration provide rental tuxedos at an affordable price, she also showcases a cologne. Marketing to men, middle to upper class through her Black collection, has allowed her to push her way into the men’s segment, growing her business and remaining an essential designer in the bridal industry. Vera Wang also has multiple fragrances, the Princess Collection, and even a collection at Zale’s that showcases exclusive bands and rings. Her fragrance collection can be marketable to millennials since it is a younger fluorescent aroma (“Company
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