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Vertical Integration And Horizontal Integration

333 Words2 Pages

A supply chain is an overall network of vendors, distributors, manufacturers, retailers and other entities that are directly and indirectly linked for the purpose of serving the needs and demands of the same customer. This interconnected and synchronized chain excessively allows services and products to reach a large number of customers, both on national and international level. Horizontal integration is one such tool which is used by entities along this supply chain to expand market penetration and establish growth in the business world.
Horizontal Integration is the expanding of a business at the certain specific point within the supply chain, either within the same industry or a different industry. A company can achieve this growth through

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