Vertical Integration Case Study: Verizon

Furthermore, it is Verizon’s strength, to have a unique business model, with expectational Verizon fios data connection allowing for their company 's success. The company’s margins are quality due to their service, Verizon fios. However, the company also has weaknesses. One of the weaknesses include premium prices, because other companies, such as T mobile and AT&T, are very quick to catch up on services. Another weakness is that Verizon is still promoting their wireless usage outside of the United States.

The team’s overall objective is to enhance the company’s performance goals while keeping cost low. First, the team will focus on ways to increase market shares. Increasing market shares will aid in the company in obtaining new and keeping current customers. This will mean branding Allround with stronger and more effective advertising messages. Advertising is the number one factor when communicating to customers informing them about the brands available and the variety of products offered to them (MSG.com).

ToolsCorp has solid experience and brand notoriety in the power tools industry. We have been in the business for quite a while which empowers us to appreciate solid growth developments and sales in the United States. The organization has a solid distribution network in the local market. It has a solid assembling base in U.S. also. These elements permit ToolsCorp to unequivocally grow in the Asian, Middle East, or North American markets.

For Verizon to continue to be successful there is the need to obtain valuable resources on a competitive level. This is a prime reason why Verizon is so competitive through resources and decision making by teams and groups within the telecommunication firm. According to politics and factors, whenever industry come together in teams or groups, power will be exerted. In most large firms and organizations, there is no shortage of definitions of organizational politics and is considered to be significant to the influence of power. Organizational politics aims at the use of power to affect the decisions being made in an organization (Judge & Robbins 2017).

The competition between businesses will ensure better quality of their goods and service they provide. Competition is well known for providing great productivity which leaders to a growth in the economy. Not only can competition improve the quality of work, it can also improve innovation. Innovation is an important quality to have in a company because it aids in keeping products and services fresh. “Economic Influence on Marketing” claims, “To keep current, your business has to adapt to changes in the industry and must always keep its eye out for innovative, cutting-edge technology and product improvements” (Bradley).

These needs cover the technologies and other resources used to keep high productivity in the operations of Verizon Communications, Inc. Location strategy, the location of cell towers influences supply chain productivity. The location of offices influences the movement of goods and sales transactions with target customers in the telecommunications market. Effective location strategies contribute to organizational competence that addresses competition. Layout design and strategy, Verizon’s operations managers are concerned with the optimized placement of workplaces along with the movement of resources to support productive operations.

This is fulfilling the duties to society as a corporate and this will also result in the AT&T brand name becoming stronger. AT&T comprises of a set of highly talented employees. The talent management and human resources aspect has been very strong with employees showing a great willingness to continue working at AT&T. This will give a competitive edge over other rival service providers since knowledge is a critical success factor in the telecommunication industry. The number of patents owned by AT&T shows how successful they have been in the learning and growth

Marketing communications are known as the most visible aspect of the marketing mix that helps to enhance the brand awarness of the company. In order to prosper in the long term, any company needs to develop an effective marketing campaign to maintain the interest of the existing customers as well as to attract the potential buyers (Cai & Huang, 2011). Mass marketing is highly effective tool to catch the attention of the million buyers, however it will not help to construct the relationships with them. Therefore, the more personal communications needed, such as direct marketing, to understand the consumer’s needs. However, the integration of communication tools helps to overcome both challenges, as the mix helps to create the brand awarness

The used of Unilever’s portfolio of categories, channels and geographies is to discover the growth and profitability throughout the period of time. Hence, Unilever Plc should make best investment decisions. Customer Relationships Successful customer relationships are vital to their business and continued growth. Maintaining strong relationships with customers is necessary for Unilever brands to be well presented to their consumers and available for purchase at all times. The strength of their customer relationships also affects their ability to obtain pricing and secure favourable trade terms.

The marketers depend heavily on the mass media to grab as much as consumers in the segmented or targeted markets. The Communication of the mass media facilitate the relation between the seller and the buyer, as well as, it creates a strong customer relationship management through getting feedback from the advertising itself. As opined by Kahn (2013:215) it has been observed that mass media has been highly successful in encoding messages to the customers regarding the different products available in the market. This in turn would assist the organisations to comprehend the requirements of the customers’ expectations from the organisations. Therefore, it can also be stated that mass media helps in developing an excellent communication with the customers.