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Victoria's Secret Fashion Show Analysis

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The Victoria’s Secret Fashion Show, is one of the biggest and grandest events in the fashion industry. Held every year in a different fashion capital of the world, it is a mega-produced kick-off to the holiday season, and is now a must-watch event for fashion enthusiasts (and then some) all over the world. The show hosts mind-blowing musical acts, highly impactful sets, and gorgeous women dancing around and walking the runway in exquisite lingerie.

Before the glitter even sets on the previous show’s runway, the VS team are already working on next year’s show.

Their ever present aim is to make the garments more in relation to couture fashion than the regular ready to wear feel. They begin gathering their inspiration from everywhere including films, music, existing lingerie …show more content…

It is one of the most highly produced commercials and Victoria’s Secret stops at nothing. Just last year, in 2013, the company paid to keep the Eiffel Tower lit all through the night in Paris, and they shot the commercial at night from different points. In front of the Champs Elysées, from different balconies in hotels, all the while the Eiffel Tower was sparkling in the background. The VS Angels are flown all around the world to different locations from Paris, to Chicago, Prague, and even Venice, where they shoot the commercial in 5 to 6 days and that goes like by end October.

From October to D-day in December, the brand and the show are marketed like it’s the biggest show in the history of Victoria’s Secret. Not only do the team members and marketing department promote the upcoming event, the models with their millions and billions of followers on all kinds of social media platforms continue to popularise the countdown to the show. VS Angels like Adriana (3.4 mil followers), Karlie (1.4 mil followers), and Lily Aldridge (1.2 mil followers) keep posting pictures on Instagram and tweeting everything they possibly can about the

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