ipl-logo

Victoria's Secret Stereotypes Towards Women

662 Words3 Pages

Women, in our own minds, we have it set that we are expected to maintain a certain look. That is due to many years of advertisements of women plastered on the television, billboards and magazines. Products are being advertised that say we have to wear this product, or use this product, or drink this product to look sexier or prettier. As quoted by students Frances Black, Gabriella Kountourides, and Laura Ferris, who created a change.org petition, “Every day women are bombarded with advertisements aimed at making them feel insecure about their bodies, in the hope that they will spend money on products that will supposedly make them happier and more beautiful.” These women are now petitioning the Victoria's Secret ad that says " The Perfect Body" Victoria's Secret ad is a stereotype towards women/young girls. It body shames women, and is so offensive the logo had to be changed. First, this …show more content…

The ad was first spotted in the UK where as stated three students started a petition to have the ad removed, and corralled 33,00 signatures. The ad then made it's way to the United States and had the same effect on women here as it did in the UK. Victoria's Secret created some very upset women. These women felt like they were perfect the way there were, no matter what Victoria's Secret sold as "The Perfect Body." Victoria's Secret pushes one big stereotype, not just this one ad. It may just be me, but when I walk into their store I feel like I should have longer legs, bigger breast, a bigger butt or a flatter stomach. I know I'll never look like those girls in the ad and that's ok as long as I accept my "perfect body". This ad, in general, promoted a lot of stereotypes that led to, petitions, from some angry women. In the end Victoria's Secret did amend their tagline. All in all, people are still not happy with the ad and Victoria's Secret should have just taken it down all

Show More
Related

  • Advertising Techniques Used In Jib Fowles Advertising's Fifteen Basic Appeals

    1045 Words  | 5 Pages

    The assumption can be made that the company doesn’t want sex to be its primary advertising point, but the significant theme of sexual desire is delivered throughout the ad. The models role in the ad is to draw in the consumer’s attention, increase overall reception, and in effect increase the number of prospective customers. Additionally, there’s a quote above the burger in bold letters that says “She’ll tell you size doesn’t matter, she’s lying”; this catchy yet provocative catch phrase is aimed directly at the male

    Read More

  • Rhetorical Analysis Of American Apparel Advertising

    1789 Words  | 8 Pages

    It now says, to me, that American Apparel wants their clothes to be associated with sex and not how good of quality or how good their clothes look on people. This poster actually fits with the advertisement. This does fit the normal clothing advertisement because they are wearing actually clothes. It also fits the first advertisement by American Apparel because they both have girl’s legs split open.

    Read More

  • A Rhetorical Analysis Of Victoria's Secret

    948 Words  | 4 Pages

    The models in the advertisement are far from average American women. The models represent the “ideal” American doll with tall, long legs; a “naturally” tanned complexion; and a waist size under 26 inches. Many Americans resonate with and aspire to achieve this image of beauty—regardless of how infeasible it may be. Consequently, when the Victoria’s Secret models kickbox, rock climb, or run on the beach, the audience desires the same look when they work out. So, the next time that a young woman shops for some new workout clothes, she buys from Victoria’s Secret because she’ll be one step closer to looking like a VS

    Read More

  • Huggies Baby Wipes Advertisement Analysis

    1208 Words  | 5 Pages

    FEATURE ARTICLE: In todays society, most people are aware of the constructions made on females that are presented in advertisements, however the question is why? Why do advertisers purposely construct women in different and sometimes negative ways; mums, athletes, teenagers, and models? Huggies Baby Wipes advertisement states the issue perfectly. The video advertisement starts off with a young women, 20-30 years old, who looks like she has just stepped out of a salon.

    Read More

  • Woman Can Get Hurt

    507 Words  | 3 Pages

    Also, not only does it send the wrong message to men about power and dominance but also shows the wrong message to adolescents. For example, young kids who begin to look at the media for the first time. These advertisements are giving them the wrong message. I cannot imagine the kinds of effects it will have on the next future generation if it continues this way. These advertisements are giving men the wrong idea that they have complete control over woman’s bodies, and for woman that there only purpose is to look good and desirable for men.

    Read More

  • Calvin Bordo Advertising

    221 Words  | 1 Pages

    Obviously these ads are going to have a strong influence on how a man feels about his body. Bordo says, “I tend to see consumer capitalism rather than women’s expectations or proclivities as the true motor driving male concern with appearance. Calvin gave us those muscled men in underwear.” With the supposed glamor that the Calvin Klein ads show you can have by having a great body, and the subtle pressure that the fitness ads show, it’s easy to see how these ads influence men. How many men wouldn’t want women coming after them and holding on to them?

    Read More

  • Analysis Of Tom Ford's Sexual Advertisements

    62 Words  | 1 Pages

    It is a advertisement which show a woman really like a sexual object. However, the producer of this advertisement, Tom Ford, always make sexual ads. In most part is women sexualized, but he created many advertisements which the men are sexualized. Sexualized men and women equally is the solution for avoid the big sexualization currently or this just make the things

    Read More

  • Barbie Dystopianis Duhamel Analysis

    805 Words  | 4 Pages

    This constant fixation on physical perfection has created unreasonable beauty standards for women, ones we cannot possibly achieve on our own. Such standards permeate all forms of popular media, particularly fashion magazines and advertisements. Women are bombarded with the notion that we must be thin in order to be desirable. These images project an

    Read More

  • Abercrombie And Fitch Ads Analysis

    763 Words  | 4 Pages

    In order to divert the image society has towards you, you should try to challenge the separation of the attractive and fat because you are creating unrealistic expectation of women 's bodies resulting with sexual and domestic violence and sexism being reinforced as an acceptable form of behavior. This representation of women in advertisement is destructive for women in real life. In order for the advertisement of any product to be successful is when it can clearly flow the message and bring any kind of positive changes in the life of the

    Read More

  • Rhetorical Analysis Of A World Hunger Advertisement

    1113 Words  | 5 Pages

    She is sickly looking, not model thin, but near death thin, her face looks frustrated and angry, She looks disappointed and starved. She looks so upset that well developed countries have given up on developing Africa and making is all it could be. As a nation, we are so patriotized and self centered in the fact that when this ad is shown it is clear that no one will text the number in the corner with their shiny smartphone when all this women in the picture just wants a bowl of rice and clean water. It appeals to emotion by making viewers see the look on her face and how she isn’t Kardashian thin, but she is in fact sick and starving to death. It potrays that our country has it better than any of the third wolrd countries and we don’t care.

    Read More

  • Essay On Slimming Advertisements

    1023 Words  | 5 Pages

    Firstly, it is quite normal to see the model in the ads wear little clothes or put focus on the leg and breast to draw attention .According to Printed slimming advertisements in Hong Kong paper (2015),it indicated that these marketing strategies are treating women as sex objects which belittle the status of women since some ads portray women has to be slim to please men, for example describe fat women won’t get a boyfriend, but the slim do ,which has advance the idea that women is just a subordinate to man, and this will also affect the public perception of women. Therefore, slimming ads should be prohibited to protect women’s gender equality

    Read More

  • Analysis Of Jib Fowles Need For Attention

    212 Words  | 1 Pages

    This company’s products are unfailingly advertised using a beautiful girl that everyone of course yearns to be like. Maybelline would never use anyone other than a model to advertise their products because models get more attention and are looked at more than regular people because of their

    Read More

  • Persuasive Essay On The Barbie Doll

    1108 Words  | 5 Pages

    Your decisions to comply with society’s view of “beauty” are no longer subconscious, but rather are more conscious-driven decisions. Barbie’s slender figure remains idolized; however, it has evolved from a plastic doll to a self-starving model that is photo-shopped on the pages of glossy magazines. You spend hours in front of a mirror adjusting and perfecting your robotic look while demanding your parents to spend an endless amount of money on cosmetics and harmful skin products to acquire a temporary version of beauty. Consider companies such as Maybelline, which have throughout the ages created problematic and infantilizing campaigns and products for women. More specifically consider the “Baby Lips” product as well as the company slogan, “maybe she’s born with it, maybe it’s Maybelline,” that reiterates the male notions of beauty to which women are subjected.

    Read More

  • I Love My Body: Advertisement Analysis

    971 Words  | 4 Pages

    In 2013, Victoria’s Secret launched a campaign advertisement called “I Love My Body”. When I first heard about it, I was excited to finally see some positive body image promoted by VS. However, the advertisement was the complete opposite of what I had expected. This advert was created to promote and persuade females of middle to high economic status from young adults to middle age to buy the seven styles of products from the lingerie collection Body by Victoria, as well as to promote self-acceptance.

    Read More

  • Gender Stereotypes Found In Social Media

    493 Words  | 2 Pages

    Almost immediately the person witnessing the ad compares them self to person and thinks they need that beauty product to look exactly like this photo shopped actor. It is false advertisement but it has the effect to get to us.

    Read More

More about Victoria's Secret Stereotypes Towards Women

Open Document