Viento De Levante Case Study Essay

Viento De Levante is a small Spanish restaurant situated in Selsey. It offers a range of delicious Mediterranean starters, mezes, tapas and main courses, including a wide selection of wine, sangria and beers from the Mediterranean region (Viento de Levante, 2016). It was launched in 2010, and has been growing more and more every year. Viento De Levante is a delightful taste of Spain, where you can enjoy a variety of different dishes, all freshly prepared, in an extremely good atmosphere with friendly and enthusiastic staff (Viento de Levante, 2016). This small restaurant has all the potential to grow even more, with the system that will be proposed in this paper.

The advancement in technology influences businesses to improve its food ordering techniques (Bhandge et al. 2015). The app development as a form of marketing is rising rapidly, not only large companies is using it but also small business. The number of mobile app users in the UK has increased significantly in the past few years, currently there are 43.2 million mobile app users in the UK (President, 2016).

Every business needs to stay connected with its customers, the purpose of

Having a mobile application helps build loyalty with customers, it is easily accessed and always in front of customers, meaning that it reinforces the brand by increasing accessibility and visibility. Notifications send by the app of new events, offers and discount on special food are a reminder of the business, this means that consumers are up to date with events, hence brand awareness will be improved. The purpose of having a business app is to stay connected with customers, therefore interacting with them is important to build relationships. Additionally, feedback can be received from customers through the mobile app, compliments and complaints will be available on the